LINKEDIN: PAGE FOUNDATIONS

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  • Level: Beginner
  • Length: 45 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

TKTKTK: WHY YOU'LL LOVE LINKEDIN: COMPANY PAGES FOUNDATIONS

TKTKTK This is the ultimate beginner course for understanding how to use generative AI responsibly.

Generative AI is transforming how we work and improving efficiency and effectiveness. But it is vital that we become ethical, responsible, and secure AI users.

This course covers the key risks and considerations when using AI.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: What is a LinkedIn Page?
  • What a LinkedIn Page is
  • Difference between a LinkedIn Page and a professional Profile
Lesson 2: Why Your Page Matters
  • Benefits of a LinkedIn Page
  • Top reasons businesses have a LinkedIn presence
Lesson 3: LinkedIn Page Strategy
  • How LinkedIn can support each stage of the marketing funnel
  • Primary ways LinkedIn drives awareness, nurturing, conversions, retention, and advocacy
Lesson 4: Grow Followers with a Touchpoint Analysis
  • How to conduct a touchpoint analysis
  • How to use touch points to grow your LinkedIn followers
Lesson 5: LinkedIn Content Strategy
  • How to define your LinkedIn content strategy
  • Why engaging content improves visibility and results
Lesson 6: LinkedIn Community Management
  • Why community management is important on LinkedIn
  • Best practices for replying to engagements on LInkedIn
Lesson 7: Page Measurement & Insights
  • How to measure the success of your LinkedIn Page
  • Data available in LinkedIn Insights
  • How to use Insights data to improve your Page

What You'll Learn

  • Articulate what a company Page is and why every business needs one
  • Determine the benefits of a LinkedIn Page
  • Create a strategy for your LinkedIn Page
  • Grow your LinkedIn Page Followers
  • Create a LinkedIn content strategy
  • Manage your LinkedIn Page effectively
  • Define your Page measurement and KPIs
  • Analyze the impact of your Page with LinkedIn Analytics
  • Build a plan for your LinkedIn Page presence
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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