DISPLAY ADS:
FOUNDATIONS
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Level: Beginner
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Length: 50 Minutes
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9 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE DISPLAY ADS: FOUNDATIONS
This is the ultimate beginner course for Display Ads.
Display Ads will show you exactly how to harness the power of display ads for your business. Discover everything you need to know to successfully incorporate display ads into your digital marketing strategy.
COMPLETION CERTIFICATE INCLUDED
Course Details
Course Outline
- What display ads are
- How to identify display ads
- How to strategically integrate digital ads in your marketing plan
- The marketing funnel stages display ads work best for
- The primary benefits of display ads
- How display ads deliver low-cost reach
- Targeting options for display ads
- Drawbacks of display ads
- Why display ads don't work for all business objectives
- Display ad issues like quality, fraud, placement, and impact
- The objectives available with display ads
- How to choose the right ad objective
- Objectives vs optimizations
- Types of targeting available for display ads
- How to use targeting to reach your ideal audience
- How to layer targeting to increase specificity
- Types of formats for display ads
- Impact of different display ad formats
- The impact of creative on y our ad's success
- Why great creative matters to delivering ad impact
- What the Google Ads Transparency Center is
- How to use the Transparency Center to gain insights on competitors
What You'll Learn
- Articulate what display ads are and how to use them strategically.
- Apply the pros and cons of display ads.
- Choose the right objectives for display ads.
- Incorporate strategic targeting into your strategy.
- Choose strategic placements and formats.
- Apply best practices for display ads creative.
- Research competitive display ads.
Risk-free money-back guarantee.
100% Guaranteed
100% money-back guarantee within 7 days of purchase
The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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