YOUTUBE: POSTING VIDEO FOUNDATIONS

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  • Level: Beginner
  • Length: 40 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE YOUTUBE: POSTING VIDEO FOUNDATIONS

YouTube is the biggest video platform and the second biggest platform, but just posting videos doesn't guarantee you visibility.

Over half of YouTube videos have under 35 views. You need to understand the algorithm and optimize your videos to get results.

This course will show you how to create the right content for YouTube, use the right formats, and optimize for the algorithms.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: YouTube vs Other Video Platforms
  • Why YouTube is preferred over other video platforms for marketing
  • Advantages of other video platforms like Vimeo or social networks
Lesson 2: Key YouTube Features
  • Key features and functions available on YouTube
  • Functionality to create and manage content, distribute content, analyze results, and monetize videos
Lesson 3: YouTube Formats
  • Video formats available on YouTube like Live, Shorts, long-form video and premieres
  • When to use each format, and the pros and cons
Part 2
Lesson 4: YouTube Algorithm
  • What the YouTube algorithm is and how it works
  • The different algorithms on YouTube
  • How to gain traction with the algorithm and increase views
Lesson 5: YouTube Optimization
  • The importance of optimization for YouTube videos
  • The key elements to optimize to increase visibility, views, and results
Lesson 6: 6 Ps to Maintain Your YouTube Presence
  • The 6 Ps of maintaining your YouTube presence
  • How to apply the 6 Ps to optimize your accoutn and content over time

What You'll Learn

  • Articulate how YouTube compares to other video posting platforms.
  • Determine when to post to different platforms like Vimeo, social media, or your website.
  • Describe features available on the YouTube platform.
  • Create YouTube content formats like long form, shorts, Live, premiere, and posts.
  • Define the pros and cons of each format.
  • Explain algorithms on YouTube and how they work.
  • Optimize your videos to improve visibility on YouTube.
  • Implement best practices for elements like thumbnails, titles, descriptions, and video content.
  • Use the 6 Ps to maintain a strong and on-brand YouTube presence.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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