YOUTUBE FOUNDATIONS

Write your awesome label here.
  • Level: Beginner
  • Length: 60 Minutes
  • 9 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE YOUTUBE FOUNDATIONS

YouTube is a tremendous opportunity for businesses. It is the second most visited website, and 68% of YouTube viewers say it helps them make purchase decisions.

Businesses produce more video content than ever, making it an even bigger opportunity. Discover how to build a strategic plan to use YouTube for marketing.

Explore how YouTube works and how to launch your business presence.
Trustpilot

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Introduction to YouTube
  • Why YouTube is one of the most powerful online platforms
  • How businesses can take advantage of the large network of YouTube viewers
  • How businesses are using YouTube strategically
Lesson 2: Benefits of YouTube
  • The benefits of using YouTube for businesses
  • How YouTube can achieve marketing goals
Lesson 3: YouTube Marketing Strategy
  • How YouTube fits into each stage of the marketing funnel
  • Examples of how to use YouTube at each funnel stage
Lesson 4: Examples of Businesses on YouTube
  • Examples of B2B and B2C businesses on YouTube
  • How businesses are using YouTube strategically
Lesson 5: Create a YouTube Strategy
  • The steps to building a strategic YouTube plan
  • How to apply each step to your business
Part 2
Lesson 6: Growing YouTube Video Views
  • How YouTube videos generate views with search and discovery
  • Opportunities to increase visibility of your videos
  • How YouTube introduces your business to new audiences
Lesson 7: Promoting YouTube Videos
  • How to optimize your YouTube video to increase views
  • How to promote your videos to increase views
  • Factors that matter to gaining traction in search and discovery
Lesson 8: YouTube Analytics Overview
  • The data that is available in YouTube analytics
  • How YouTube analytics data helps you analyze your account
Lesson 9: YouTube KPIs and Metrics
  • Key YouTube metrics, what they mean, and why they matter
  • How to set KPIs to measure the impact of your channel

What You'll Learn

  • Articulate what YouTube is, how it works, and why it is an important channel.
  • Apply the business benefits of YouTube.
  • Incorporate YouTube into your marketing strategy.
  • Create a strategic plan for YouTube.
  • Articulate how videos earn views, and how this creates opportunities.
  • Build a plan to promote your YouTube videos.
  • Analyze your channel performance with YouTube Analytics.
  • Set KPIs and benchmarks for your channel and videos.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Copyright © Boot Camp Digital