YOUTUBE VIDEO ADS:
FOUNDATIONS

Write your awesome label here.
  • Level: Beginner
  • Length: 60 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE YOUTUBE VIDEO ADS: FOUNDATIONS

This is the ultimate beginner course for YouTube Video Ads. 

YouTube video ads are a unique and effective digital advertising opportunity. Video ads are low-cost and earn higher view times due to their placement before or during videos.

This makes them effective at conveying messages to an engaged audience. 


In this course, you'll learn the role of YouTube ads and the best practices and tips to use them effectively.

Trustpilot

COMPLETION CERTIFICATE INCLUDED

Course Details

Course Outline

Lesson 1: What are YouTube Video Ads?
  • What YouTube video ads are
  • How YouTube ads are displayed online
  • What differentiates YouTube video ads from other ad formats
Lesson 2: YouTube Video Ad Strategy
  • Where YouTube ads fit in the marketing funnel
  • Why YouTube ads are best at nurturing objectives
  • The role of frequency in building your brand message
Lesson 3: Benefits of YouTube Video Ads
  • The benefits of YouTube ads
  • How YouTube ads are unique vs. other channels
  • What makes YouTube ads uniquely effective
Lesson 4: Drawbacks of YouTube Video Ads
  • The main drawbacks of YouTube ads
  • The objectives that YouTube doesn't work for
  • How to apply the limitations to your channel strategy
Lesson 5: YouTube Video Ad Objectives
  • The available ad objectives for YouTube ads
  • The objectives YouTube ads are best at
  • The campaign subtypes that further refine your goal
Lesson 6: YouTube Ad Placements
  • The ad type selection and how it impacts your results
  • Placement options on the platform
  • How to choose the right type and placement
Lesson 7: YouTube Video Ad Targeting
  • YouTube targeting options and how they work
  • How to choose the right target
  • How targeting impacts your costs
Lesson 8: Budgets and Bidding
  • How to determine your budget for YouTube ads
  • Bid strategies for YouTube ads
  • Bidding and budgeting best practices
Lesson 9: YouTube Video Ad Creative
  • Why creative is important
  • Best practices for YouTube video ad creative
Lesson 10: Competitive YouTube Video Ads
  • How to view competitive ads running on YouTube
Lesson 11: Measure the Impact of YouTube Ads
  • Common KPIs and metrics for YouTube ads
  • How to choose the right metrics to evaluate your campaign success

What You'll Learn

  • Define YouTube video ads and what makes them unique.
  • Apply YouTube ads to your marketing strategy.
  • Incorporate the benefits and drawbacks when including YouTube ads into your strategy.
  • Choose the right objective for your ads.
  • Evaluate the types of ads you can use.
  • Apply targeting to send your ads to the exact right audience.
  • Choose the best placements and formats for your ad.
  • Apply best practices when creating your video.
  • View competitive YouTube ads.
  • Measure your ads effectively.
  • Create a comprehensive plan to run YouTube video ads.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Global Leader

Boot Camp Digital, LLC BBB Business Review
Trustpilot

Get Tips & Tricks

Copyright © Boot Camp Digital