VERTICAL VIDEO: CONTENT PLANNING AND STRATEGY

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  • Level: Intermediate
  • Length: 40 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Darlenne Helena

WHY YOU'LL LOVE VERTICAL VIDEO: CONTENT PLANNING AND STRATEGY

This is the ultimate intermediate course for understanding the importance of content planning and strategy for success with vertical video.

Vertical video is one of the most popular types of content across TikTok, Instagram Reels, Facebook, YouTube Shorts, and LinkedIn.

People love watching vertical videos. To take advantage of this powerful format, you need a clear content plan and strategy.

This course will show you how to build a clear content plan.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Building a Content Plan
  • Best practices for creating a content plan and strategy
  • Vertical video content type best practices
  • Posting frequency and timing best practices
Lesson 2: Vertical Video Types
  • Different types of videos you can post on vertical video platforms
  • How each video type affects your strategy and why they're useful
Lesson 3:  Duets and UGC Content
  • How businesses can benefit from using the Duet and Stitch features
  • How to safely and legally repost content about your brand
  • How to leverage User-Generated Content (UGC) to fill your content calendar
Part 2
Lesson 4: Identifying Trends
  • How to find and identify a trend
  • When to participate in a trend and how to decide if it's right for your brand
Lesson 5: Storytelling with Vertical Videos
  • How to structure your stories for vertical videos
  • How to leverage in-app features to retain viewer attention
  • How to catch a viewer's attention early on in your story
Lesson 6: Optimizing Posts
  • How to test your ideas and measure results
  • How to use what you've learned to create more content

What You'll Learn

  • To create a strategy for your vertical video content plan.
  • Ways to use video types that maximize impact.
  • Benefits of including duets and user-generated content in your strategy.
  • To identify and incorporate trends in your videos.
  • Ways to tell stories to engage your audience.
  • To optimize your vertical video posts to maximize results.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
DARLENNE HELENA

Darlenne is an experienced marketer with a passion for digital marketing and social media. She has run social media campaigns for over 8 years, working with a wide variety of businesses and industries.

She is also a sought-after trainer, with over 7 years of professional training experience. Darlenne is passionate about social media marketing and is experienced in both paid and organic strategies. She has run Facebook ads for a variety of businesses and managed over a million dollars in Facebook ad spending.

In addition to executing social media campaigns, Darlenne is a seasoned trainer. She regularly runs workshops and speaks on social media marketing. Her unique talent comes from taking complex concepts and ideas and making them simple and understandable to people. She is an enthusiastic and energetic trainer.

Darlenne brings her passion for education and social media to her online presence. She is active on social media educating business professionals and sharing her knowledge on social media. 

Connect with Darlenne on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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