TIKTOK:FOUNDATIONS
FOR BUSINESS
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Level: Beginner
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Length: 50 Minutes
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8 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Darlenne Helena
WHY YOU'LL LOVE TIKTOK: FOUNDATIONS FOR BUSINESS
This is the ultimate beginner course for TikTok: Foundations for Business.
TikTok is a powerful social network with a highly engaged audience. Businesses have an opportunity to take advantage of this audience and use it as a strategic marketing tool.
TikTok generates significant business and marketing potential across the marketing funnel.
This course will show you how and why businesses use TikTok and how you can use it for your marketing.
COMPLETION CERTIFICATE INCLUDED
Course Details
Course Outline
Lesson 1: TikTok for Business Overview
Lesson 2: Business Benefits of TikTok
Lesson 3: How TikTok Works
Lesson 4: TikTok Algorithm
Lesson 5: Research Competitors on TikTok
Lesson 6: Create a Mini Series
Lesson 7: Overview of TikTok Business Features
Lesson 8: TikTok Insights Overview
- Demographics of TikTok
- How users consume content on TikTok
- Why people use TikTok
- Why businesses use TikTok
- How TikTok fits in the social media landscape
Lesson 2: Business Benefits of TikTok
- How TikTok fits in the marketing funnel
- How businesses are growing at different stages
- Why businesses use TikTok to attract and convert customers
Lesson 3: How TikTok Works
- Account options available
- Content distribution and available formats
- Benefits of engaging on the platform
- How content is displayed and filtered on your feed
Lesson 4: TikTok Algorithm
- How content goes "viral" on TikTok
- How content is ranked in TikTok's algorithm
- Factors that influence your performance on TikTok
Lesson 5: Research Competitors on TikTok
- Evaluate your competitors' content
- Find relevant content ideas in your niche
- Apply strategies of other successful TikTok business accounts
Lesson 6: Create a Mini Series
- Strategy of 6 Ps of establishing your TikTok Presence
Lesson 7: Overview of TikTok Business Features
- Features available to business accounts
- Advertise on TikTok
- Sell products on TikTok's platform
Lesson 8: TikTok Insights Overview
- Metrics available to analyze performance
- Where to find account insights
- Set KPIs to improve your strategy
What You'll Learn
- Articulate why businesses use TikTok.
- Define the business benefits of using TikTok.
- Apply the TikTok algorithm.
- Research competitors on TikTok.
- Apply the 6 Ps to establish a presence on TikTok.
- Use key business features of TikTok.
- Analyze results with TikTok insights.
Risk-free money-back guarantee.
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100% money-back guarantee within 7 days of purchase
The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
DARLENNE HELENA
DARLENNE HELENA
Darlenne is an experienced marketer with a passion for digital marketingand social media. She has run social media campaigns for over 8 years, working with a wide variety of businesses and industries.
She is also a sought-after trainer, with over 7 years of professional training experience. Darlenne is passionate about social media marketing and is experienced in both paid and organic strategies. She has run Facebook ads for a variety of businesses and managed over a million dollars in Facebook ad spending.
In addition to executing social media campaigns, Darlenne is a seasoned trainer. She regularly runs workshops and speaks on social media marketing. Her unique talent comes from taking complex concepts and ideas and making them simple and understandable to people. She is an enthusiastic and energetic trainer.
Darlenne brings her passion for education and social media to her online presence. She is active on social media educating business professionals and sharing her knowledge on social media.
Connect with Darlenne on LinkedIn
She is also a sought-after trainer, with over 7 years of professional training experience. Darlenne is passionate about social media marketing and is experienced in both paid and organic strategies. She has run Facebook ads for a variety of businesses and managed over a million dollars in Facebook ad spending.
In addition to executing social media campaigns, Darlenne is a seasoned trainer. She regularly runs workshops and speaks on social media marketing. Her unique talent comes from taking complex concepts and ideas and making them simple and understandable to people. She is an enthusiastic and energetic trainer.
Darlenne brings her passion for education and social media to her online presence. She is active on social media educating business professionals and sharing her knowledge on social media.
Connect with Darlenne on LinkedIn
ABOUT BOOT CAMP DIGITAL
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