The New Marketing KPIs: What Leaders Should Measure

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  • Level: Intermediate
  • Length: 65 Minutes
  • 12 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE ONLINE REVIEWS: BUILD A PLAN

Digital marketing measurement is evolving, and your KPIs should too. This course teaches you how to build KPI frameworks that measure real business performance instead of surface-level activity.

You'll learn the difference between KPIs, performance metrics, activity metrics, and vanity metrics so you can focus on what drives better decisions.Through practical examples, you'll explore effective measurement frameworks, goal setting, benchmarking, and ROI-based metrics.

By the end of the course, you'll be able to select meaningful KPIs and create measurement strategies that align with your business goals.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: What is a KPI? 
  • To define what a KPI is and explain why KPIs matter in marketing measurement.
  • To identify KPI examples that connect marketing activity to business results.
Lesson 2: Diagnostic & Activity Metrics 
  • To distinguish between diagnostic metrics and activity metrics.
  • To evaluate which metrics provide insight into performance versus output.
Lesson 3: Informational Metrics 
  • To define informational metrics and explain their role in reporting.
  • To identify when informational metrics support decision-making without serving as KPIs.
Lesson 4: Why KPIs Matter 
  • To explain why KPIs are critical for measuring business success.
  • To connect KPIs to decision-making, accountability, and marketing performance.
Lesson 5: What Makes a Good KPI
  • To identify the characteristics of an effective KPI.
  • To evaluate whether a KPI is measurable, actionable, and aligned with business goals.
Lesson 6: ROI vs Investment-Based KPIs 
  • To distinguish between ROI-based KPIs and investment-based KPIs.
  • To evaluate marketing performance using profitability and investment efficiency metrics.
Part 2
Lesson 7: Vanity Metrics 
  • To define vanity metrics and explain why they can be misleading.
  • To identify metrics that look impressive but do not measure business impact.
Lesson 8: Incorrect Proxies 
  • To explain what incorrect proxy metrics are and why they create misleading conclusions.
  • To identify when a metric does not accurately measure the business outcome it represents.
Lesson 9: Lack of Benchmarks 
  • To explain why benchmarks are important for evaluating KPI performance.
  • To compare metrics against benchmarks to identify success, gaps, and opportunities.
Lesson 10: Lack of Planning for Goal
  • To explain why goal planning is necessary before selecting KPIs.
  • To align measurement strategies with clearly defined business objectives.
Lesson 11: Performance Metrics
  • To define performance metrics and explain how they measure results.
  • To identify performance metrics that evaluate marketing and business effectiveness.
Lesson 12: KPIs & Performance Metrics 
  • To explain the relationship between KPIs and performance metrics.
  • To organize metrics into a measurement framework that supports business goals.

What You'll Learn

  • Define KPIs and distinguish them from other types of metrics
  • Identify vanity metrics and incorrect proxy metrics
  • Evaluate what makes a KPI actionable and meaningful
  • Compare ROI-based KPIs and investment-based KPIs
  • Use benchmarks to improve the measurement and reporting context
  • Connect business goals to KPI selection, ROI, and performance measurement
  • Build a KPI framework that supports optimization and business growth
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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