STRATEGIC DIGITAL ANALYSIS CRASH COURSE

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  • Level: Intermediate
  • Length: 60 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE  STRATEGIC DIGITAL ANALYSIS CRASH COURSE

This is the ultimate intermediate course for understanding strategic digital analysis.

Strategic Digital Analysis is vital to understand performance and make smarter decisions to grow ROI.

Effectively analyzing data is key to unlocking growth potential and resource allocation.

This course shows you exactly how to analyze digital marketing data to uncover insights and make better decisions.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Introduction to Digital Analysis
  • Why regular digital analysis is important to data-based decision-making
  • How analysis grows ROI and maximizes budgets
  • How data and results inform your future marketing strategies
Lesson 2: The 5 Analysis Factors 
  • How to evaluate marketing data
  • How to develop insights from data
  • 5 questions to answer with marketing data
Lesson 3: How to Conduct a Channel Analysis 
  • How to conduct an analysis on an individual channel
  • To define your overall performance and success with KPIs
  • To analyze performance causes and uncover opportunities
Lesson 4: Cross-Channel Performance Analysis 
  • How to compare performance across channels to develop insights
  • Determine the impact of your performance and prioritize
Lesson 5: Website Analytics 
  • How to use Google Analytics to understand marketing performance
  • How to view and interpret upper and lower funnel metrics
  • Key KPIs for website performance and marketing channel performance
Lesson 6: Dashboards and High-Level Insights 
  • The benefits of data compilation tools and dashboards
  • How to bring your head up and see what's really going on (getting out of the weeds)
Lesson 7: Competitive Analysis
  • To "spy" on your competition to gain insights about their strategy
  • Tools to use to gain competitive insights and data
  • How to use competitive insights to inform your own strategy
Lesson 8: Strategic Digital Analysis Summary
  • How to create a data-based action plan
  • How to use the data to prioritize marketing efforts

What You'll Learn

  • Complete a strategic digital analysis to evaluate the impact of your marketing.
  • Compare marketing results to benchmarks, KPIs, and competitors.
  • Apply the five analysis questions to interpret data.
  • Conduct a channel analysis to evaluate your marketing channels.
  • Conduct a cross-channel analysis to compare channels to one another.
  • Use website analytics (like Google Analytics) to uncover insights.
  • Conduct a strategic analysis to evaluate marketing results.
  • Evaluate competitors to benchmark, generate ideas, and learn from their strategies.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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