STRATEGIC AI FOR MARKETERS CRASH COURSE

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  • Level: Beginner
  • Length: 70 Minutes
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE STRATEGIC AI FOR MARKETERS CRASH COURSE

AI is everywhere, and most marketers already use it.

This session goes beyond the basics of using AI and focuses on the advanced strategies and uses that work now.

Discover how to make the most of AI to get faster results from your marketing.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: AI in Marketing
  • How to think about AI in marketing overall
  • How to integrate AI into your daily work
  • Why relying heavily on AI is not ideal
Lesson 2: The AI Advantage
  • Two ways AI gives you an edge
  • How to get better results when using AI
  • How to get faster results with AI
Lesson 3: Smart Marketing with AI
  • Top ways marketers are using AI
  • Why "content" appears in the first four most common uses
Lesson 4: The Art of AI Prompt Engineering
  • The importance of prompt engineering or optimization
  • Why AI formulas don't work
  • The art of getting the right outputs from AI
Lesson 5: Tasks You Should Automate
  • Different ways to use AI in your daily tasks
  • Examples of how to implement these tasks
Lesson 6: Techniques for Prompt Engineering
  • Techniques to improve your prompts
  • Importance of giving AI the right level of direction
Lesson 7: Establishing a Strong Brand Voice with AI Tools
  • How to train AI to have your brand tone of voice
  • How to differentiate your content created by AI
  • Importance of giving AI your brand personality
Lesson 8: Evaluate, Refine and Analyze Content
  • How to train AI on your tone of voice
  • How to use AI for competitive research
  • Create content in a specific format
  • Use AI for marketing data and creating marketing strategies
Lesson 9: Content Creation with AI Assistance
  • Best practices to create content
Lesson 10: Create Your Own GPT
  • How to create your own GPT
  • What content to upload to create your own GPT

What You'll Learn

  • To use AI to unlock business value.
  • To use AI for advanced data analysis and insights.
  • Create content that doesn't sound like generic AI content.
  • How to engineer prompts to get better results faster from AI.
  • To spot new AI efficiency opportunities within your organization.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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