SOCIAL MEDIA ADS: FOUNDATIONS
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Level: Beginner
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Length: 50 Minutes
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9 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE SOCIAL MEDIA ADS: FOUNDATIONS
This is the ultimate beginner course for Social Media Ads.
Social media ads are a simple, cost-effective way to reach your marketing goals. They use the data from social networks to provide advanced targeting and focused ad delivery to bring real business results.
This course will show you how to integrate social media ads into your strategy.
COMPLETION CERTIFICATE INCLUDED
Course Details
Course Outline
Lesson 1: What are Social Media Ads?
- What social media ads are
- How social media ads augement an organic social media strategy
Lesson 2: Social Media Ad Strategy
- Which marketing strategies social media ads work for
- How pixels and tracking codes provide information
- How to use social ads across the marketing funnel
Lesson 3: Benefits of Social Media Ads
- Benefits of social media ads
- How social media ads deliver low-cost, highly targeted ads
Lesson 4: Drawbacks of Social Media Ads
- The drawbacks of social media ads
- When social ads may not work best
Lesson 5: Social Media Ad Objectives
- Ad objectives available on social media ads
- When to use different objectives
- How social networks have unique advantages for different objectives
Lesson 6: Social Media Ad Targeting
- How data leads to better targeting
- Types of audiences in social media ads
- How social networks have unique advantages for different objectives
Lesson 7: Placements and Formats in Social Media Ads
- Placements in social media ads
- Formats in social media ads
Lesson 8: Social Media Ad Creative
- Importance of great creative in social media ads
- Best practices for social media ad creative
Lesson 9: Social Media Ads Library
- What a social media ads library is
- How and why to use a social media ads library
What You'll Learn
- Define social media ads.
- Integrate social media into your marketing and advertising strategies.
- Harness the benefits and drawbacks of social media ads.
- Choose the right ad objectives for your campaigns.
- Reach the righ audience with advanced social media ad targeting.
- Plan for the placements and formats that work best for your business.
- Optimize creative to maximize results.
- Gain insights on competitors with ad library.
Risk-free money-back guarantee.
100% Guaranteed
100% money-back guarantee within 7 days of purchase
The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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