SEO Tools

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  • Level: Intermediate
  • Length: 90 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO TOOLS

This is the ultimate intermediate course for understanding how to use top SEO tools.

Tools provide information and insights to create a stronger SEO plan.

We’ll cover free tools like Google Search Console and Website Analytics (GA4). 

This course is perfect for marketers, advertisers, PR professionals, web developers, and business leaders who are implementing SEO campaigns.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Why Use SEO Tools
  • How SEO tools provide valuable insights that guide your strategy and planning.
  • The key types of SEO tools to use in your plan.
  • How the right tools can increase efficiency, save time and improve your SEO results.
Lesson 2: Google Search Console Overview
  • How Google Search Console (GSC) helps monitor, maintain, and troubleshoot your website's presence in search results.
  • The step-by-step process for setting up Google Search Console and verifying site ownership.
  • A detailed overview of essential GSC reports.
  • Best practices for using GSC to address issues.
Lesson 3: Website Analytics Tools Overview
  • How to navigate Google Analytics 4 (GA4) to find organic search data and measure your SEO performance.
  • What key data is available in GA4 and what limitations it has for SEO analysis.
  • How to integrate Google Search Console (GSC) with GA4 for a complete view of search and website analytics.
Part 2
Lesson 4: Paid SEO Tools Overview
  • The benefits of using paid SEO tools and when it's time to consider a paid tool.
  • Recommendations for popular paid SEO tools.
  • Tips for choosing the right paid SEO tool based on your needs and budget.
Lesson 5: Competitive Research
  • How to identify your top SEO competitors.
  • What keywords your competitors are ranking for and how to uncover keyword opportunities for your strategy.
  • How to analyze competitors' link profiles and advertising strategies to enhance your own SEO efforts.
Lesson 6: Keyword Research
  • How to use keyword research tools to uncover related keywords and topics to expand your strategy.
  • How to analyze the types of content that rank for target keywords and align your strategy with user intent.
  • How to find content inspiration by identifying gaps and opportunities to create unique, impactful content.
Lesson 7: Link Building
  • How to analyze the number and quality of your backlinks, as well as your Domain Authority.
  • How to uncover valuable opportunities for building high-quality backlinks.
  • How to use tools to track, manage, and evaluate the success of your link-building efforts.
Part 3
Lesson 8: Technical SEO
  • How technical SEO tools help identify and fix issues with your website.
  • The top technical SEO tools recommended for optimizing your website.
Lesson 9: Local SEO
  • How local SEO tools improve your visibility in local search results.
  • How to optimize and manage your Google Business Profile.
  • The role of citation building in enhancing local authority and how to leverage tools for this purpose.
  • How to manage and respond to customer reviews effectively using local SEO tools.
Lesson 10: Content Marketing
  • How to use content marketing tools to create unique, keyword-rich content for better SEO performance.
  • Recommended content marketing tools to support SEO.
Lesson 11: How to Choose the Right Tools
  • How to evaluate tools based on their features to ensure they match your SEO goals.
  • How to consider cost and ROI when selecting SEO tools.
  • How to assess the technical skills required to use SEO tools effectively.

What You'll Learn

  • Articulate the value and types of SEO tools.
  • Implement and use Google Search Console.
  • Gain search insights with Google Analytics (GA4).
  • Conduct competitive research with SEO tools.
  • Research and track keywords with SEO tools.
  • Track and find link building opportunities with SEO tools.
  • Find and fix technical errors with SEO tools.
  • Optimize local SEO with SEO tools.
  • Improve content marketing with SEO tools.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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