SEO: TECHNICAL OPTIMIZATION

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  • Level: Advanced
  • Length: 80 Minutes
  • 13 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: TECHNICAL OPTIMIZATION

This is the ultimate advanced course for understanding how to optimize your site for search engines.

We'll discover how to conduct an SEO audit to uncover opportunities and issues.

This course covers the main SEO technical areas and how to optimize your site for them.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Intro to Technical SEO
  • What technical SEO is and why it’s crucial for your SEO success.
  • How to enhance site crawlability, indexability, and user experience.
  • The main elements of a technical SEO checklist, including site architecture, core web vitals, Https, and mobile-friendliness.
Lesson 2: Preparing for Technical SEO
  • How to choose the essential tools for conducting effective technical SEO analysis.
  • The importance of staying current with SEO updates and where to find reliable resources.
  • How to prioritize technical SEO issues.
Part 2
Lesson 3: Technical SEO Audit
  • How to use tools to conduct a technical SEO audit.
  • The key issues to identify during a technical SEO audit.
  • How to prioritize and act on audit findings to create an actionable SEO improvement plan.
Lesson 4: Site Architecture
  • How to create an organized site structure that benefits both users and search engines.
  • Best practices for using breadcrumbs, flat architecture, and content silos effectively.
  • How strategic internal linking and improved navigation enhance usability and SEO.
Lesson 5: URL Structures
  • Why clean and descriptive URLs enhance user experience and SEO rankings.
  • The importance of using best practices like hyphens, short URLs, and keywords effectively.
  • How canonical tags help manage duplicate content and improve site structure.
Lesson 6: Internal Linking
  • How internal links distribute link equity and improve SEO rankings.
  • The importance of using a strategic anchor text to guide users and search engines.
  • Tools and techniques to audit and optimize internal links for better site navigation.
Part 3
Lesson 7: Crawlability and Indexability
  • How to ensure search engines can access and crawl the right pages on your site.
  • How to control which pages are indexed in search results.
  • How to leverage tools like Google Search Console to monitor crawl errors and improve your site’s visibility in search engines.
Lesson 8: Image Optimization
  • How to optimize images to improve page speed and accessibility.
  • Why image optimization is crucial for enhancing user experience and achieving better SEO performance.
Lesson 9: Core Web Vitals and Site Speed
  • What Core Web Vitals are and why they matter for SEO and user experience.
  • Why optimizing Site Speed is important for SEO and user experience.
  • Ways to improve site speed for better engagement and rankings.
Part 4
Lesson 10: Https & Security
  • Why HTTPS is critical for security, user trust, and SEO rankings.
  • The importance of avoiding mixed content issues for a secure site.
Lesson 11: Mobile Friendliness
  • The essential components of mobile optimization, such as responsive design and optimized images.
  • How to identify and fix mobile usability issues.
Lesson 12: Structured Data and Schema Markup
  • How structured data and schema markup make your website stand out in search results.
  • The different types of schema and how to choose the right one for your content.
  • How to implement and validate schema markup to improve visibility and click-through rates.
Lesson 13: Measuring Technical SEO Success
  • How to identify and track key technical SEO metrics.
  • The importance of setting achievable goals based on your site.
  • How to use data-driven insights to prioritize updates and continuously optimize.

What You'll Learn

  • Articulate why technical optimization matters and how to prioritize your plan.
  • Conduct a technical SEO audit to find issues.
  • Optimize site architecture.
  • Create strategic URL structures and internal linking.
  • Check your site indexability and crawlability.
  • Optimize images for search engines.
  • Evaluate and optimize core web vitals and mobile usability.
  • Create a secure website with https.
  • Implement structured data and schema markup.
  • Measure and monitor your technical performance.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

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ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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