SEO: STRUCTURED DATA, SCHEMA, AND SNIPPETS

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  • Level: Intermediate
  • Length: 55 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: STRUCTURED DATA, SCHEMA, AND SNIPPETS

This is the ultimate intermediate course for understanding how structured data, schema, and snippets can improve your visibility in search engines and grow your traffic.

They provide data to search engines in an organized way. This allows search engines to feature your site in unique and higher-visibility ways.

In this course, you'll learn what each of these are and how to include them in your website.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Structured Data, Schema, and Snippets Overview
  • The difference between Structured Data, Schema, and Snippets and how they work together
  • How Schema Markup helps search engines understand your content and display enhanced search results
  • The different types of Featured Snippets and how they improve visibility
Lesson 2: Why Structured Data, Schema, and Snippets Matter in SEO
  • How structured data improves search results with rich details like images, ratings, and FAQs
  • How schema markup enhances search rankings and increases click-through rates (CTR)
  • How leveraging schema and snippets gives you a competitive SEO advantage
Lesson 3: How to Implement Structured Data, Schema, and Snippets
  • The different methods for adding structured data to your site from beginner to advanced tools
  • Step-by-step instructions for implementing schema markup correctly
  • Best practices for maintaining accurate and effective structured data
  • How to test, monitor, and refine your structured data to improve SEO performance
Part 2
Lesson 4: Case Studies and Examples
  • How real businesses use structured data and schema to improve search visibility
  • The impact of structured data on search rankings and user engagement
  • How featured snippets help boost click-through rates and authority
  • Key takeaways for applying structured data to your own website
Lesson 5: How to Optimize Content for Featured Snippets
  • How featured snippets improve visibility and drive more traffic
  • The best content formats (paragraphs, lists, tables, videos) for appearing in snippets
  • How to optimize headings, keywords, and structure to align with Google’s snippet selection
  • Tools to analyze and track featured snippet opportunities
Lesson 6: 
  • How to check if structured data is implemented correctly
  • How to measure the impact of schema markup on search rankings and visibility
  • How to identify and fix errors in structured data

What You'll Learn

  • Articulate the differences between schema, structured data, and snippets.
  • Use best practices when applying them to your website.
  • Articulate the benefits of structured data, snippets and schema.
  • Implement them on your site.
  • Optimize your site content for snippets.
  • Monitor the results and impact.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio.

When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

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ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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