SEO: ON-PAGE CONTENT OPTIMIZATION

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  • Level: Intermediate
  • Length: 65 Minutes
  • 6 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: ON-PAGE CONTENT OPTIMIZATION

This is the ultimate intermediate course for understanding the role of on-page content optimization in SEO.

Optimizing content on your site is vital to improving your SEO and organic rankings. This course covers the foundations of on-page content optimization.

Learn the tips, tricks, and best practices to optimize your web pages to drive better search visibility, clicks, traffic, and results.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Defining Target Keywords and Phrases
  • Select target keywords that align with user intent and business goals
  • Strategically evaluate and select keywords
  • Keyword research tools and how to combine sources for deeper insights
  • How to organize and map keywords to your content plan
Lesson 2: Creating Clear and Engaging Title Tags
  • Create optimized title tags that improve rankings and click-through rates
  • Key elements of an effective title tag
  • Advanced techniques to make your title tags more effective
  • Avoid common mistakes when creating titles
Lesson 3: Crafting Meta Descriptions for SEO
  • How meta descriptions impact click-through rates and search visibility
  • Write compelling meta descriptions that attract users
  • Naturally include target keywords for relevance and engagement
  • How to make descriptions more clickable
Part 2
Lesson 4: Optimizing Headings and Subheadings
  • How headings and subheadings improve user experience and SEO
  • How to naturally incorporate keywords into headings
  • Best practices for writing clear, engaging, and structured headings
Lesson 5: Testing and Optimizing Page Performance
  • Track key page-specific SEO performance metrics
  • Use data to make informed content improvements
  • Best practices for refining and updating content to maintain strong rankings
Lesson 6: What Doesn't Work for SEO
  • Outdated SEO practices to avoid
  • Content and site structure mistakes to be aware of
  • Why certain ranking factors are misunderstood and how to really think about them

What You'll Learn

  • Define the target keywords and phrases for a page.
  • Create a clear and engaging title tag.
  • Craft a click-worthy meta description.
  • Optimize headings and subheadings.
  • Test and optimize content to grow results.
  • Avoid common page optimization pitfalls.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio.

When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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