SEO: LINK BUILDING PLAN

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  • Level: Intermediate
  • Length: 150 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: LINK BUILDING PLAN

This is the ultimate intermediate course for understanding how to use link building to amplify your SEO success.

In this course, you'll learn exactly how to create a link-building plan that grows your rankings.

Discover the seven steps to building a strategic plan and learn how to set KPIs to measure the impact of your plan.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Measuring Link Marketing
  • Key metrics link backlinks, referring domains, and referral traffic to measure link-building performance.
  • Analyze domain authority and anchor text to assess link quality and relevance.
  • Use tools like Ahrefs, SEMrush, or Moz for effective link data tracking and analysis.
  • Identify and correct unnatural link patterns or over-optimization risks.
Lesson 2: KPIs for Measuring Success
  • Track KPIs to measure link-building success.
  • Evaluate the number and quality of inbound links for better SEO performance.
  • Connect referral traffic to business outcomes like leads, sales, and conversions.
  • Use KPIs to refine and optimize your link-building strategy.
Part 2
Lesson 3: Steps to Link Building Overview
  • Perform a link audit to uncover strengths, weaknesses, and opportunities.
  • Importance of setting clear link-building goals and tracking progress.
  • Ways to identify or create content that naturally attracts links.
  • Insights from competitor analysis to inform your link-building strategy.
  • Steps to build a targeted outreach plan and refine efforts for maximum impact.
Part 3
Lesson 4: Perform a Link Audit
  • Assess the quality, quantity, and relevance of your links.
  • Identify toxic or harmful links that may negatively impact your SEO.
  • Use link analysis tools to uncover opportunities, detect gaps, and ensure your link profile is competitive.
Part 4
Lesson 5: Define Link-Building Goals
  • Define clear goals for your link-building strategy.
  • Role of link-building goals in improving SEO and increasing quality traffic.
  • Metrics to track progress, such as organic search traffic, referral traffic, and domain authority.
  • Benchmarks help measure success.
Lesson 6: Identify Relevant Content
  • Identify existing content that can serve as a "link magnet."
  • Importance of creating new, high-quality content to attract links.
  • Characteristics of successful "link magnets" and examples of effective formats.
  • How valuable content aligns with audience needs to naturally earn links.
Part 5
Lesson 7: Conduct Competitor Analysis
  • Analyze competitor backlinks to uncover new link building opportunities.
  • Strategies for applying competitor insights to strengthen your link building plan.
  • Use tools like Ahrefs, Moz, or SEMrush for competitive backlink analysis.
Lesson 8: Links from Competitor Sources
  • Use competitor link sources to build your link strategy.
  • Approaches for reaching out to sites linking to your competitors.
  • Techniques like broken link building and unlinked brand mentions to secure quick wins.
  • Generate unique content ideas and partnerships inspired by competitor research.
Part 6
Lesson 9: List Target Websites
  • Define clear criteria for selecting high-quality target websites.
  • Why relevance, authority, and audience engagement are key factors for site selection.
  • Methods to organize and categorize your target websites for efficient outreach.
  • Tips for prioritizing high-value websites to maximize your link-building efforts.
Lesson 10: Develop a Tactical Plan
  • The core principles of effective link building outreach.
  • Craft professional and transparent outreach messages.
  • Highlight value for the recipient’s audience in outreach efforts.
  • Importance of tracking and measuring link-building outreach.
Part 7
Lesson 11: Monitor, Analyze, Adjust
  • Monitor your backlink profile to track new and existing links.
  • Use KPIs to measure link building performance.
  • Evaluate engagement metrics to determine the quality of link traffic.
  • Refine your link-building strategy based on insights from link data.

What You'll Learn

  • Measure the impact of your link marketing and set KPIs.
  • Apply the seven steps to building a link plan.
  • Perform a link audit.
  • Create clear goals for your link strategy.
  • Identify ideal link building content.
  • Conduct a competitive link analysis and find opportunities.
  • Identify target websites for generating links.
  • Develop a tactical plan to earn links.
  • Monitor, analyze, and adjust the plan.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

 Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

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ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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