SEO: LINK BUILDING FOUNDATIONS

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  • Level: Beginner
  • Length: 45 Minutes
  • 5 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: LINK BUILDING FOUNDATIONS

This is the ultimate intermediate course for understanding links, their value, and quality.

In order to grow your rankings in search engines, it is vital to understand core concepts like anchor text, nofollow links, and self-added links. 

This course is perfect for SEO professionals, marketers, PR professionals, website managers, and agencies creating or executing SEO plans.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Overview of Link Building
  • Differences between link building and link marketing.
  • Importance of link building in enhancing website authority and visibility.
  • The ART of SEO framework to develop effective link strategies.
  • Benefits of link building, like improved rankings and targeted traffic.
Lesson 2: Importance of Links
  • How links play a key ranking factor in SEO.
  • How not all links are equal and the importance of high-authority links.
  • What link equity and link authority mean for SEO.
  • How to focus on sustainable link-building for long-term success.
Part 2
Lesson 3: Anchor Text
  • What anchor text is and its role in link building.
  • Why anchor text is crucial for SEO, providing context to search engines and users.
  • Best practices for creating effective anchor text.
Lesson 4: Follow versus Nofollow Links
  • Distinguish between follow and nofollow links and their impact on SEO.
  • How follow links pass link equity to boost authority and rankings.
  • Indirect benefits of nofollow links, like traffic and brand exposure.
  • Importance of maintaining a balanced link profile for sustainable SEO.
Part 3
Lesson 5: Self-Added Links
  • Identify self-created links and understand their limited SEO value.
  • Recognize the risks of overusing low-quality, easily obtained links.
  • Understand why search engines prioritize earned, authoritative links.
  • Focus on building quality links that boost credibility and drive meaningful traffic.

What You'll Learn

  • Articulate why links matter for SEO.
  • Apply the benefits of link building to your strategy.
  • Create optimized anchor text for links.
  • Evaluate anchor text.
  • Articulate the value of nofollow links.
  • Incorporate self-added links into your plan.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

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ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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