SEO: KEYWORD RESEARCH AND PLANNING

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  • Level: Intermediate
  • Length: 70 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: KEYWORD RESEARCH AND PLANNING

This is the ultimate intermediate course for understanding keyword research and planning

Defining your keywords is one of the most critical steps in executing an SEO plan. This course will show you exactly how to choose the right keywords for your business.

You'll learn how to research and evaluate keywords and how to implement the keywords on your site and in your content.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Intro to Keyword Research
  • The importance of keyword research
  • Understanding user search intent to meet searcher needs
  • How keywords have evolved from exact phrase matching to user intent
  • How to apply keywords to different stages of the marketing funnel
Lesson 2: Long-Tail Keywords
  • How long-tail keywords can collectively drive results
  • Why long-tail keywords are easier to rank for
  • How to use keyword research tools to identify long-tail keywords
Part 2
Lesson 3: Keyword Plan Overview
  • How to identify keyword opportunities using research tools and techniques
  • How to strategically evaluuate and select the most valuable keywords
  • How to optimize your content by integrating keywords
Lesson 4: Keyword Research
  • How to conduct thorough keyword research to uncover opportunities 
  • Use keyword research tools to brainstorm and find ideas
  • Criteria for strong keywords, to guide your keyword brainstorming process effectively
Part 3
Lesson 5: Evaluate and Select Keywords
  • Evaluate and prioritze your brainstormed keywords
  • Focus on keywords that offer the best opportunities
  • How to analyze your current keyword rankings to identify "low-hanging fruit"
Lesson 6: Keyword Optimization
  • Optimize your web pages with keywords 
  • Create a strategic site structure
  • Importance of aligning your website's navigation, URL structure, and internal linking
Part 4
Lesson 7: Build a Keyword Plan
  • Identify content gaps
  • How to create, optimize, and launch new content
  • Promote content to drive rankings
  • Importance of monitoring and adjusting your SEO strategy

What You'll Learn

  • Articulate why keywords matter and how search engines interpret content.
  • Identify hidden opportunities with long-tail keywords.
  • Create a strategic keyword plan with a proven template.
  • Use popular SEO tools to research keywords and uncover new opportunities.
  • Evaluate and select the right keywords with a proven formula.
  • Optimize your site and content to rank for keywords.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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