SEO: FOUNDATIONS FOR BUSINESS

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  • Level: Beginner
  • Length: 70 Minutes
  • 12 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: FOUNDATIONS FOR BUSINESS

SEO: Foundations for Business is the ultimate beginner course for understanding search engine optimization.

SEO is a powerful tool for increasing brand awareness, finding new audiences, driving traffic to your website, and increasing sales.

SEO (Search Engine Optimization) accounts for 50% or more of total traffic for many sites.

This SEO foundations course will introduce you to core concepts and terms in SEO.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: What is SEO? 
  • Understand SEO at a high level
  • Define key SEO terminology
Lesson 2: The Evolution of SEO
  • What SEO is not and what not to do
  • Common myths of SEO
  • Keys to future-proofing your SEO
Lesson 3: SEO vs SEM
  • Define SEO and SEM
  • Identify organic and paid results
Lesson 4: Strategic Value of SEO
  • Where SEO fits into the marketing funnel
  • How SEO is effective as a long-term, ongoing strategy
  • Results of SEO
Lesson 5: Anatomy of Search Engine Results Page
  • How to use the SERPs to explore content
  • How to use content types in SERPs
Lesson 6: How Search Engines Work
  • How search engines deliver relevant results
Part 2
Lesson 7: How SEO Works
  • How algorithms impact search results
Lesson 8: Ranking Factors (ART)
  • Ranking factors most important to SEO
  • Importance of balancing efforts between all key factors
Lesson 9: Keywords for SEO
  • What are keyywords and why they matter
  • How to choose strong keywords
Lesson 10: Optimize Content for SEO
  • Which sites are worth optimizing your content for visibility
  • Identify other sites where your content could rank
  • Optimize content beyond website for SEO
Lesson 11: Steps to Build an SEO Plan
  • Key steps in building an SEO plan
  • Techniques for utilitizing steps to stay organized and focused when building a plan
Lesson 12: Measure Search Engine Results
  • Definition and importance of KPIs
  • KPIs that are best for measuring SEO results 

What You'll Learn

  • Articulate how search engines work.
  • Use and understand SEO terminology.
  • Apply SEO strategically to your marketing strategies.
  • Identify the different elements of a search engine results page.
  • Apply ranking factors (authority, technical, and relevance) to your SEO strategy.
  • Create an SEO plan.
  • Measure search engine results.
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100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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