SEO: FINDING AND RESOLVING TECHNICAL ISSUES

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  • Level: Advanced
  • Length: 65 Minutes
  • 5 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: FINDING AND RESOLVING TECHNICAL ISSUES

This is the ultimate advanced course for finding and resolving technical SEO issues.

Technical optimization is important for search engines to understand and interpret your website correctly. Technical issues are website issues that can reduce your rankings in search engines.

This course covers why technical issues occur, the tools to find and fix them, and crawling and indexing errors.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Why Technical Issues Occur
  • How website updates can create technical SEO issues
  • Why search engine algorithm updates impact your site’s search performance, even if you don’t make changes
  • How to proactively manage and adapt to these technical challenges to maintain strong SEO rankings
Lesson 2: Essential Tools
  • How to use key SEO tools to detect and diagnose technical issues on your site
  • How to analyze site health
  • How to optimize site speed and performance
Part 2
Lesson 3: Crawl Errors
  • What crawl errors are and why they matter for SEO
  • The different types of crawl errors
  • How crawl errors impact your rankings
  • Best practices for resolving crawl errors
Lesson 4: Indexing Problems
  • How indexing works and why it’s critical for SEO
  • The most common reasons pages don’t get indexed
  • How to identify and fix indexing issues using SEO tools
Lesson 5: Duplicate Content
  • How to run regular site audits to catch and fix technical issues before they affect SEO
  • The importance of monitoring crawl stats, Core Web Vitals, and automated alerts
  • Best practices for keeping your site updated, secure, and running smoothly

What You'll Learn

  • Articulate why technical issues occur, even if you haven't changed your website.
  • Use the essential tools to find and fix technical issues.
  • Find and fix crawl errors so search engines see your site.
  • Diagnose and correct indexing issues.
  • Keep your site error-free with good maintenance.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx. 

Connect with Allison on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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