SEO: STRATEGIC COPYWRITING
FOR SEARCH

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  • Level: Advanced
  • Length: 60 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: STRATEGIC COPYWRITING FOR SEARCH

This is the ultimate advanced course for understanding the impact of content on search engine optimization.

Copywriting for search engines is vital to help your content rank. It is important to balance writing for search engines with writing for humans. Search engines have also become smarter, so many old copy tactics no longer work - and can harm your performance.

In this course, discover how to create strategic copy to rank in search engines based on what actually works now.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Copywriting for Search Overview
  • What SEO copywriting is and how it differs from traditional copywriting
  • How to balance user experience with SEO to create content that ranks and converts
  • The role of E-E-A-T (Experience, Expertise, Authority, and Trust) in search rankings
  • Why SEO copywriting is a valuable skill for driving website traffic and career growth
Lesson 2: Myths about Copywriting for Search
  • How to create content that ranks without targeting keyword variations
  • The truth about duplicate content and why it doesn’t result in site-wide penalties
  • Why there is no perfect word count for SEO —quality matters more than length
  • Why keyword stuffing doesn't work and how search engines understand context
  • The importance of optimization—creating content isn’t enough to attract traffic
Part 2
Lesson 3: Copywriting vs Content Creation
  • The key differences between SEO copywriting and traditional content creation
  • How to balance keyword usage with engaging, user-friendly content
  • Why readability and user engagement are essential for search rankings
  • The importance of clear, direct answers to match search intent and improve rankings
Lesson 4: Keyword Selection for Copywriting
  • How to choose strategic, intent-driven keywords that attract and convert the right audience
  • Why keyword relevance, search volume, and competition matter
  • How different types of search intent impact keyword selection
  • The importance of specific, niche keywords that are unique to your brand
Part 3
Lesson 5: Steps to Creating Relevant Content
  • How to create copy using a 4-step checklist
  • How a clear goal helps guide your messaging and targeting
  • The importance of audience intent and funnel stage in crafting copy
  • How a strong call to action (CTA) in your copy boosts engagement and signals value to search engines
Lesson 6: SEO Tools to Support Copywriting
  • How to use SEO tools to optimize your content for search engines
  • The role of AI in generating ideas and assisting with content creation
  • How to identify duplicate content with Siteliner and Copyscape to ensure originality
  • Tools to discover audience-driven content ideas
  • How to evaluate SEO tools based on your budget, technical skills, and needs
Lesson 7: 
  • How to develop a structured SEO copywriting plan that aligns with your business goals and audience needs
  • The five key steps to an effective strategy
  • How to measure success using key performance indicators (KPIs)

What You'll Learn

  • Articulate why writing for search engines is important.
  • Balance search optimization with user experience.
  • Avoid copywriting myths and apply current best practices.
  • Create content that is relevant to users and search engines.
  • Choose relevant keywords for your content strategy.
  • Apply the four steps to creating strategic content.
  • Use SEO tools to support your copywriting.
  • Build a copywriting plan.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

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ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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  • Expert instructors with practical experience

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