SEO: CONDUCTING A COMPETITIVE ANALYSIS

Write your awesome label here.
  • Level: Intermediate
  • Length: 65 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: CONDUCTING A COMPETITIVE ANALYSIS

A competitive SEO analysis is a powerful way to discover opportunities and refine your strategy. It also provides deeper insights into competitive business and marketing strategies.

This course shows you exactly how to conduct a competitive analysis.

Discover how to analyze SERPs (search engine results pages), sites, keywords, content strategies, links, paid search, and social media for insights and inspiration.
Trustpilot

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Competitive Analysis Overview
  • Why competitive analysis is important
  • The steps to a competitive analysis
Lesson 2: Analyzing Competitor SERPs
  • How to analyze SERPs to understand what ranks and why
  • How to evaluate keyword rankings to spot content and SEO strategies.
  • How to find opportunities like featured snippets, structured data, and AI-generated results
Lesson 3: Analyzing Competitor Sites
  • How to evaluate competitor websites to uncover their SEO and content strategies
  • How to analyze site structure, navigation, and content organization
  • How to use competitor insights to refine your own site strategy and gain a competitive edge
Lesson 4: Analyzing Competitor Keywords
  • How to analyze competitor keywords to identify ranking opportunities
  • Which keyword research tools to use for uncovering high-value search terms
  • Key factors to consider when evaluating competitor keywords
Part 2
Lesson 5: Analyzing Competitor Content Strategies
  • How to analyze competitor content strategies
  • How to identify content gaps and opportunities to improve your strategy
Lesson 6: Analyzing Competitor Backlink Profiles
  • How to analyze competitor backlink profiles using SEO tools
  • Key factors to evaluate in a competitor backlink profile
  • How to identify link-building opportunities using competitor backlink profiles
Part 3
Lesson 7: Analyzing Competitor Paid Search for SEO
  • How to analyze competitor paid search strategies to uncover keyword opportunities
  • Tools to research competitor paid search strategies
Lesson 8: Analyzing Competitor Social Media for SEO Insights
  • How to analyze competitor social media activity for SEO opportunities
  • How social engagement can highlight potential high-performing SEO topics
  • How to spot emerging trends before they gain traction in search rankings

What You'll Learn

  • Analyze competitor SERPs for opportunities and insights.
  • Analyze competitor websites to evaluate content and ranking strategies.
  • Evaluate competitor keyword strategies and rankings.
  • Discover competitive content strategies and formats.
  • Analyze competitor backlink profiles.
  • Explore competitor paid search strategies for additional insights.
  • Analyze competitor social media for strategic insights.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn  

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Copyright © Boot Camp Digital