SEO: COMPETITOR
ANALYSIS FOUNDATIONS

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  • Level: Intermediate
  • Length: 45 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: COMPETITIVE ANALYSIS FOUNDATIONS

A competitive analysis gives insights into your competitors' strategies and results.

It can help you discover new opportunities and improve your rankings.

This course shows you how to conduct a competitive analysis using SEO tools.

Unlock new opportunities and find gaps with this SEO course.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Competitor Analysis Overview
  • How to analyze competitors' SEO strategies to uncover opportunities
  • How competitive analysis improves rankings and traffic
  • How to use competitive analysis to create a stronger strategy
Lesson 2: Steps to Competitive Analysis
  • 10 essential steps to conducting an effective competitive analysis for SEO
  • Identify keyword gaps, content opportunities, and backlink sources from competitors 
Lesson 3: Competitor Analysis Tools
  • How to use competitive analysis tools to gain insights
  • Best tools for keyword tracking, backlink analysis, and paid search research
Lesson 4: Competitor Analysis Techniques
  • How to analyze top-ranking competitors for your target keywords
  • Techniques for tracking competitor performance, rankings, and visibility trends
  • How to uncover content gaps, analyze backlinks, and monitor paid search strategies
Part 2
Lesson 5: Identifying Competitors
  • The difference between direct and indirect SEO competitors 
  • How to identify competitors using Google searches
  • How indirect competitors can impact your rankings
Lesson 6: Competitor Benchmarking
  • How to compare your SEO performance with competitors
  • Which key metrics to track for benchmarking success
  • How to set realistic goals for improving by understanding benchmarks
Lesson 7: Track and Monitor Competitors
  • How to track competitor SEO strategies and performance over time
  • Which tools and alerts to use for monitoring competitors
  • How to conduct periodic SEO audits to refine your strategy

What You'll Learn

  • Articulate the benefits of a competitor analysis.
  • Apply the steps to conduct a competitor analysis.
  • Use SEO tools to analyze competitors.
  • Apply competitor analysis techniques.
  • Identify relevant competitors.
  • Create competitive benchmarks for key metrics.
  • Track and monitor competitors with SEO tools.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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