SEO: COMMON TECHNICAL ISSUES

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  • Level: Advanced
  • Length: 60 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

TKTKTK: WHY YOU'LL LOVE GENERATIVE AI: RESPONSIBLE, ETHICAL, AND SECURE USE

TKTKTK This is the ultimate beginner course for understanding how to use generative AI responsibly.

Generative AI is transforming how we work and improving efficiency and effectiveness. But it is vital that we become ethical, responsible, and secure AI users.

This course covers the key risks and considerations when using AI.

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COURSE DETAILS

Course Outline

Part 1
Lesson 1: Common Technical Issues
  • Overview of common technical issues
  • The process for handling technical issues
Lesson 2: Duplicate Content
  • How duplicate content happens
  • Why duplicate content can impact SEO and how search engines handle it
  • The best tools to prevent and fix duplicate content issues
Lesson 3: Broken Links
  • What broken links are and why they matter for SEO and user experience
  • How to find broken links using tools like Screaming Frog and Google Search Console
  • Best practices for fixing broken links
Part 2
Lesson 4: Site Speed
  • How site speed impacts user experience and SEO rankings
  • The key metrics used to measure site speed
  • Practical ways to improve site speed
Lesson 5: Mobile Friendliness
  • How mobile-friendliness affects user experience and SEO
  • Why Google’s mobile-first indexing impacts your site’s rankings
  • How to test and improve your site’s mobile usability
Lesson 6: 301 Redirects
  • What 301 redirects are and how they work
  • When to use a 301 redirect for SEO purposes
  • How to avoid common redirect issues that can hurt SEO
Lesson 7: Additional Technical Issues
  • How additional issues can impact SEO performance
  • Additional issues: blocking robots.txt, security issues, structured data issues, orphan pages, unoptimized images, and poor URL structures
  • How to diagnose and fix additional issues

What You'll Learn

  • Articulate common technical SEO issues and their causes.
  • Find and resolve duplicate content that doesn't rank.
  • Discover and fix broken links.
  • Evaluate site speed and diagnose speed issues.
  • Evaluate mobile friendliness and resolve mobile issues.
  • Diagnose 301 redirect issues.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

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ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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