SEO: BUILD A PLAN

Write your awesome label here.
  • Level: Beginner
  • Length: 80 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: BUILD A PLAN

This is the ultimate beginner course for building an SEO plan.

SEO is a powerful digital marketing tool, but you need a clear plan to succeed. This helps you approach SEO strategically with clear goals, tactics, and metrics to identify success.

This course will give you a proven method for building an SEO plan. You’ll learn how to audit and evaluate your current SEO and competitors. Based on these insights, you’ll create a strategic plan for SEO.

If you are investing time or resources into SEO this course gives you the template to implement your SEO plan successfully.

Trustpilot

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Build an SEO Plan Overview
  • Steps to build an SEO plan
  • Importance of each step in the planning process
Lesson 2: Set Business Goals
  • How to set business goals based on stages of the marketing funnel
  • Importance of aligning your SEO goals with the marketing funnel
  • Specific goals for SEO, including increasing organic search traffic and improving rates
Lesson 3: SEO Audit
  • Importance of performing an SEO audit to assess your current SEO status and identify areas for improvement
  • Define the 4 steps to performing an SEO audit
  • How to set benchmarks for your KPIs and metrics
  • The difference between outcomes and drivers
  • Why link profiles are significant and their impact on SEO
Lesson 4: Assess Current Performance
  • Why assessing your current SEO performance is important
  • How to set benchmarks and identify opportunities for improvement
  • How to evaluate your website's authority, relevance, and technical performance to get a comprehensiveview of its current status
  • Tools to use for SEO performance assessment
Lesson 5: Competitive Analysis
  • The value of conducting a competitive analysis
  • How to uncover content gaps and capitalize on competitors' weaknesses
  • Techniques for assessing the difficulty of outperforming competitors
  • How to make informed decisions about targeting specific keywords
  • Key steps for conducting a competitive analysis
Lesson 6: Keyword Research and Selection
  • Importance of choosing the right keywords to attract your target audience
  • Link keywords to your business priorities, considering stages in the marketing funnel
  • Assessing keyword volume and competition to determine if they are worth targeting
  • Keyword intent and mapping keywords to navigational, informational, transactional, and commercial purposes
Lesson 7: SEO Plan Development
  • How to develop an SEO action plan based on data gathered from your performance and competitive analysis
  • Components of an SEO plan
  • Importance of priorizing tactics based on investment and impact, focusing on website optimization and quality link building
  • Continuous analysis to measure the effectiveness of your plan and make necessary adjustments to achieve your goals
Lesson 8: Content Creation
  • Align your content with strategic keywords that drive business results rather than just high-volume search terms
  • Use the pillar and post model to structure your content for better SEO performance and topic authority
  • Highlight what makes content unique and why it deserves to rank higher than others
  • Tailor your conent to different stages of the buyer's journey to attract and convert your target audience effectively
Lesson 9: On-Page Optimization
  • What on-page optimization is and why it's important for SEO
  • The key areas of on-page optimization
Lesson 10: Technical SEO
  • Popular tools to use for technical SEO
  • Key technical issues that can impact SEO
Lesson 11: Create Your SEO Plan
  • How to create your SEO plan
  • Daily, weekly, and monthly activities for SEO

What You'll Learn

  • Set meaningful goals for your SEO strategy and execution.
  • Audit your current SEO with proven model.
  • Assess your current SEO performance based on key metrics.
  • Conduct a competitive SEO analysis.
  • Research keywords and evaluate them based on proven criteria.
  • Create your plan to take action on SEO.
  • Optimize your content, web pages, and technical site for SEO.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Global Leader

Boot Camp Digital, LLC BBB Business Review
Trustpilot

Get Tips & Tricks

Copyright © Boot Camp Digital