SEO: BEGINNER LINK BUILDING STRATEGIES

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  • Level: Beginner
  • Length: 45 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: BEGINNER LINK BUILDING STRATEGIES

This is the ultimate beginner course for understanding link building and its relationship to SEO.

Link building builds your site authority and increases your traffic from search engines. This course shows you proven strategies, tips, tricks, and best practices to earn more links to your site.

Get the exact playbook for growing links with directories, PR (public relations), mentions, relationships, social media, and more.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: General Directories
  • How directory links contribute to your link-building strategy.
  • Drive traffic and establish a presence through well-known general directories.
  • Importance of keeping business information consistent.
  • How to track and update directory listings.
Lesson 2: Industry Directories
  • Why industry-specific directories are useful.
  • How to identify and choose high-authority directories.
  • Best practices for creating and maintaining consistent directory profiles.
Lesson 3: Local Directories
  • How local directories improve your local SEO and visibility.
  • How to optimize your business profiles.
  • Strategies for leveraging trusted directories for link building opportunities.
Part 2
Lesson 4: Public Relations
  • Crafting newsworthy stories to capture media attention.
  • Strategically distribute press releases through reputable channels.
  • Optimize keywords and anchor text in press materials.
Lesson 5: Unlinked Mentions
  • Find unlinked mentions using tools like Google Alerts.
  • Steps to effectively request a link by focusing on the added value.
  • Benefits of converting unlinked mentions into links.
Part 3
Lesson 6: Existing Relationships
  • Leveraging existing relationships for link building opportunities.
  • Request links from suppliers, partners, and associations. 
Lesson 7: Social Media
  • How social media amplifies content visibility to attract potential backlinks.
  • Role of engagement signals in identifying content value and earning links.
  • Ways to leverage influencer collaborations and viral content for link-building success.

What You'll Learn

  • Articulate the role directories play in link building.
  • Get links from general, industry, and local directories.
  • Earn high-quality links through a focused PR strategy.
  • Get links from current unlinked mentions of your business.
  • Harness existing relationships to get links.
  • Use social media to earn more links.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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