SEO: ADVANCED ON-PAGE CONTENT OPTIMIZATION

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  • Level: Advanced
  • Length: 65 Minutes
  • 9 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: ADVANCED ON-PAGE CONTENT OPTIMIZATION

This is the ultimate advanced course for understanding advanced on-page SEO content optimization tactics.

Advanced on-page SEO content optimization dives deeper into how to optimize your page content for search engines.

Learn tactics to optimize content elements and improve content with tactics like readability, keyword insertion, links, multi-media, calls-to-action, and structured data.

At the end of this course, you'll know how to optimize content to deliver results.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Creating a Strong Introduction for SEO
  • Why a strong page introduction improves engagement and SEO
  • How to craft an introduction that captures attention and keeps readers on the page
  • How to align your introduction with your title and meta description for consistency
Lesson 2: Logical Flow: Organizing Content for SEO
  • Why logical content flow improves user experience and SEO
  • How to structure content to create a logical flow of information on a page
  • The importance of scannable content, such as bullet points and short paragraphs
  • How logical flow keeps users engaged and guides them toward action
Lesson 3: Optimizing for Readability
  • Why readability impacts SEO, engagement, and accessibility
  • How to measure and improve readability using tools
  • How clear, concise content lowers bounce rates and improves rankings
Lesson 4: Incorporating Keywords for SEO
  • How keyword placement in your pages affects SEO rankings and user experience
  • Where to include keywords naturally without overstuffing
  • How to balance SEO best practices with natural, engaging content
Part 2
Lesson 5: Importance of Links for On-Page SEO
  • The role of internal and external links in SEO
  • How internal links improve site structure, engagement, and rankings
  • How external links add credibility and enhance content quality
  • Best practices for anchor text to maximize SEO benefits
Lesson 6: Using Multimedia to Improve SEO
  • How multimedia (images, videos, infographics) enhances user experience and SEO
  • How to optimize images for SEO
  • How to optimize videos for SEO
  • The role of multimedia in increasing engagement, shareability, and search rankings
Lesson 7: Optimizing URL Structure
  • How URL structure impacts SEO rankings, user experience, and click-through rates
  • How to create short, descriptive, and keyword-rich URLs
  • Best practices for formatting URLs to improve search visibility
Lesson 8: Writing a Strong Call-to-Action
  • Why CTAs improve engagement, conversions, and SEO rankings
  • How to write clear, action-driven CTAs that match user intent
  • Best practices for CTA placement and optimization
Lesson 9: Adding Structured Data for SEO
  • What structured data is and how it works
  • How schema markup helps your content stand out
  • How to use structured data for better SEO

What You'll Learn

  • Craft introductory content based on usability and SEO best practices.
  • Organize content in a logical flow.
  • Optimize words for readability.
  • Incorporate keywords strategically.
  • Include links to drive SEO.
  • Use multimedia to increase search relevance and ranking.
  • Optimize URL structures for search engines.
  • Write effective calls to action.
  • Optimize on-page structured data.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital. 

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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