SEO: ADVANCED LINK BUILDING TACTICS

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  • Level: Advanced
  • Length: 75 Minutes
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Allison Chaney

WHY YOU'LL LOVE SEO: ADVANCED BUILDING TACTICS

This is the ultimate advanced course for discovering strategies and tactics for increasing links to your website.

You'll learn a variety of techniques such as guest blogging, partner outreach, collaborations, and much more. 

You'll discover how to find and act on issues such as broken links from your site and competitors' sites. 

At the end of this course, you'll be able to apply strategies and tactics to your SEO link-building plan.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Toxic Links
  • What toxic links are and how they harm your SEO efforts.
  • Identify toxic links in your backlink profile.
  • Steps to remove or disavow harmful links effectively.
Part 2
Lesson 2: Guest Blogging
  • Find high-authority blogs in your niche that accept guest posts.
  • Focusing on quality over quantity is key for successful guest blogging.
  • Craft and pitch valuable, audience-focused guest posts.
Lesson 3: Partner Outreach
  • Use existing business relationships for natural link opportunities.
  • Co-marketing strategies to earn backlinks while reaching new audiences.
  • Leverage memberships and sponsorships for valuable backlinks.
Part 3
Lesson 4: Leveraging Influencers
  • Identify influencers or complementary brands for authentic collaborations.
  • Use methods like sponsored content, co-created materials, or joint events to earn backlinks.
  • Focus on partnerships that offer mutual benefits.
Lesson 5: Top Industry Lists
  • Identify relevant "Top Lists" for your business to target.
  • Reach out to list creators with a value-focused pitch.
  • Benefits of industry lists.
Part 4
Lesson 6: Collaborations
  • Contribute valuable content on other websites to build backlinks.
  • Hosting or sponsoring events for high-quality links.
  • Best practices for building genuine relationships and tailoring outreach.
Lesson 7: Badges
  • How badge link building incentivizes linking by offering value to your audience.
  • Benefits of creating and providing badges for certifications, awards, or event participation.
  • Examples of badges ideas tailored for different industries and purposes.
  • Steps to design, generate, and share badges with your audience effectively.
  • Tips to promote and optimize badge usage for maximum backlink generation.
Part 5
Lesson 8: Sales
  • Types of shareable sales content that attract links from deal sites and blogs.
  • Reach out to influencers and bloggers to promote your sales events.
  • Submit sales to deal aggregators and use press releases to gain backlinks.
Lesson 9: Broken Links
  • Identify broken links on your site and other sites.
  • Steps to fix internal broken links.
  • Best practices for outreach to reclaim broken links.
Lesson 10: Competitors' Broken Links
  • Identify broken links on competitor websites using SEO tools.
  • Techniques to effectively reach out to site owners and suggest your content as a replacement.
  • Craft a compelling outreach email to maximize your chances of earning a backlink.

What You'll Learn

  • Identify and remove toxic links that reduce site authority.
  • Apply best practices when guest posting to earn links.
  • Reach out to partners with strategic link opportunities.
  • Harness influencers to grow links.
  • Use industry lists, collaborations, and badges to earn links.
  • Identify and fix broken links.
  • Earn links by targeting competitors' broken links.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
ALLISON CHANEY

Allison is one of the most experienced digital marketers in the industry, having started in the earliest days of the Internet. Her unique ability to combine strategies that work with hands-on executional best practices drives digital marketing results.

Since 1999, Allison has helped hundreds of organizations, including Fortune 500 companies, get results from digital marketing. Allison built Bare Knuckle Digital, a successful digital marketing agency in Cincinnati, Ohio. When the company was acquired by Red 212, a Procter and Gamble spin-off agency, she continued to manage Digital Services. Allison now dedicates her time to building custom e-learning trainings with Boot Camp Digital.

Allison is a recognized expert in digital marketing, contributing to leading industry sites, contributing to the book “Digital Marketing that Actually Works” and speaking to global audiences. Allison has also created internationally accredited digital marketing training programs.

Allison has worked with leading companies including Fresh Express, AssurexHealth, OHC, Sweeney Automotive, Timbertech, Apollo Heating and Cooling, Snappy Tomato Pizza, Gold Star Chili, Miller-Valentine Group, Synchrony Financial (formerly GE Capital), and xpedx.

Connect with Allison on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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