SEARCH ADS:
FOUNDATIONS
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Level: Beginner
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Length: 50 Minutes
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10 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE SEARCH ADS: FOUNDATIONS
This is the ultimate beginner course for Search Ads.
Search ads are the #1 digital advertising channel.
Search Ads: Foundations will show you how to integrate the foundational elements of search ads into your digital marketing campaigns to better connecct with people actively looking for your products or services.
COMPLETION CERTIFICATE INCLUDED
Course Details
Course Outline
Lesson 1: What are Search Ads?
- What search ads are and why businesses use them
- Size and scope of search advertising
- Strategic purpose of search ads
- Align your marketing strategy with search ads
- Benefits of search ads
- Apply search ads benefits to your plan
- Drawbacks of search ads
- Apply drawbacks to your strategy
- Objectives available for search ads
- How conversion goals improve search ad effectiveness
- Link ad objective to your marketing or digital strategy
- Search ad targeting with keywords
- Types of keyword matches
- Pros and cons of different keyword strategies
- What is the Google Keyword Planner
- Using Google Keyword Plannerer to create a search ads keyword plan
- How bidding for keywords works
- Set bid amounts
- Estiimate your budget and impact from y our bid
- Elements of serach ad creative
- How and why to use multiple creative variants for optimization
- Find competitive search ads
- Incorporate insights into your strategy
What You'll Learn
- Integrate search ads into your marketing strategy.
- Articulate the benefits and drawbacks of search ads.
- Choose the right objective for your ads.
- Choose the right keywords to target your ads correctly.
- Use a keyword planner to build your search ads plan.
- Create a bid and budget strategy based on best practices.
- Build search ad creative that converts and drives clicks.
- Research competitive search strategies.
Risk-free money-back guarantee.
100% Guaranteed
100% money-back guarantee within 7 days of purchase
The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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