PODCASTING: PLANNING YOUR PODCAST

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  • Level: Beginner
  • Length: 60 Minutes
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE PODCASTING: PLANNING YOUR PODCAST

Podcasts are an exciting marketing opportunity, but to be successful, you need a plan.

This course shows you exactly how to create a successful plan to create, launch, and maintain your podcast.

Get a blueprint to map out a comprehensive strategy for your podcast.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Planning Your Podcast
  • The steps to planning your podcast
  • Why each step is important for your success
Lesson 2: Podcast Concept & Content Strategy
  • How to create a concept and theme for your podcast
  • Elements of a strategic podcast content strategy
  • Define your content plan and topics
Lesson 3: Podcast Content Format
  • Key decisions and options to define your podcast format
  • Best practices for length, structure, tone, and flow
Lesson 4: Podcast Guest Strategy
  • How to choose the right guests for your podcast
  • The criteria that makes guests a good fit
  • How to build an efficient guest process and workflow
Lesson 5: Creating Your Episode
  • How to create a podcast episode
  • Platforms to capture and record podcasts
  • Creative assets needed for your episode
Part 2
Lesson 6: Distribute Your Podcast
  • How podcast distribution works
  • How to distribute your podcast to popular platforms
Lesson 7: Promote Your Podcast & Episodes
  • Strategies and tactics to launch and promote your podcast
  • How to promote podcast episodes
  • Assets needed for podcast promotion
Lesson 8: Podcast Content Repurposing
  • How podcast repurposing creates powerful marketing content
  • How to repurpose podcast content across channels
Lesson 9: Measuring Podcast Success
  • How to set metrics and goals for your podcast
  • Key podcast metrics and what they mean
Lesson 10: 6 Ps to Maintaining Your Podcast
  • 6 Ps to establishing and maintaining a successful podcast
  • The ongoing tasks required for long-term podcast success

What You'll Learn

  • Apply the steps of planning a strategic podcast.
  • Create a clear podcast concept and content strategy.
  • Choose the ideal format for your podcast.
  • Create a guest strategy and plan to attract ideal guests.
  • Create podcast episodes with best practices.
  • Grow your audience and promote your podcast.
  • Repurpose podcast content for digital and social media channels.
  • Measure the success of your podcast.
  • Apply the 6 Ps to maintain a healthy and growing podcast.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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