PODCASTING: 
FOUNDATIONS

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  • Level: Beginner
  • Length: 65 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE PODCASTING: FOUNDATIONS

Podcasting is a powerful marketing tool for demonstrating thought leadership, connecting with new audiences, and increasing sales.

The podcast audience is growing and highly engaged. At the same time, launching a podcast is a significant investment.

In this course, you'll discover how businesses use podcasts strategically to determine if it is the right investment for you.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Podcasting Overview
  • What a podcast is and why people listen to them
  • The defining features of a podcast
  • Typical podcast formats
Lesson 2: Podcast Examples
  • Examples of individual personality-driven podcasts
  • Examples of business-driven podcasts for B2B and B2C brands
  • How businesses focus, theme, and structure their podcasts
Lesson 3: Strategic Role of Podcasting in the Marketing Funnel
  • How podcasting can achieve multiple stages of the marketing funnel
  • How to connect a podcast to your marketing strategy
Lesson 4: Sponsoring Podcasts
  • How podcast sponsorship works
  • Benefits of podcast sponsorshiop or advertising
Part 2
Lesson 5: Podcasting Pros and Cons for Businesses
  • Primary benefits of podcasting and how it can grow your business
  • How podcasts create deeper engagements vs other marketing channels
  • The investment and challenges of successfully launching a podcast
Lesson 6: Podcast Research
  • How to research podcasts in your niche
  • What to look for when researching podcasts
Lesson 7: Planning Your Podcast
  • The 8 steps to planning and launching a podcast
  • Why each step matters and how to plan it
Lesson 8: Is Podcasting Right for You?
  • Questions to determine if a podcast is a fit for your business
  • A scoring matrix to objectively evaluate podcast compatibility

What You'll Learn

  • Articulate podcast features and what makes podcasts unique.
  • Apply podcasting to your marketing strategy and articulate its value.
  • Identify the opportunity to sponsor podcasts.
  • Apply the benefits of podcasting strategically to your business.
  • Consider the limitations and barriers of podcasting.
  • Research podcasts to better understand the landscape for your topic and industry.
  • Plan your podcast using 8 proven steps.
  • Determine if a podcast is right for your business.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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