PINTEREST: FOUNDATIONS FOR BUSINESS
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Level: Beginner
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Length: 40 Minutes
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5 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE PINTEREST: FOUNDATIONS FOR BUSINESS
Pinterest: Foundations for Business is the ultimate beginner course for Pinterest marketing.
Pinterest is a visual social network where people post and share things they find interesting.
It provides opportunities for businesses to post and share relevant content, drive commerce, grow brand awareness, or be a resource for their audience. Pinterest also drives significant traffic to websites.
This course will show you how to unlock the power of Pinterest to grow your business.
Pinterest is a visual social network where people post and share things they find interesting.
It provides opportunities for businesses to post and share relevant content, drive commerce, grow brand awareness, or be a resource for their audience. Pinterest also drives significant traffic to websites.
This course will show you how to unlock the power of Pinterest to grow your business.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: Pinterest Overview
Lesson 2: Business Benefits of Pinterest
Lesson 3: How Pinterest Works
Lesson 4: Content Research on Pinterest
Lesson 5: 6 Ps of Establishing Your Presence on Pinterest
- The size and demographics of Pinterest users
- Why individuals use Pinterest
- Why businesses use Pinterest
Lesson 2: Business Benefits of Pinterest
- Assess where Pinterest fits into marketing funnel
- Define your strategy for Pinterest
- How to determine your target audience
Lesson 3: How Pinterest Works
- Define the basic elements of a Pinterest account
- How to apply best practices to your business Pinterest
- How users search for and save content on Pinterest
Lesson 4: Content Research on Pinterest
- Evaluate competitor accounts
- Utilize Pinterest for content research and discovery
- Differentiate between searching and browsing content
Lesson 5: 6 Ps of Establishing Your Presence on Pinterest
- Define the 6 Ps of your Pinterest presence
What You'll Learn
- Articulate what Pinterest is and why businesses use it.
- Use the key features of Pinterest.
- Articulate the terms and phrases for Pinterest accounts and content.
- Conduct content research on Pinterest.
- Create a Pinterest plan based on the 6 Ps of account success.
- Use business features to get more out of Pinterest.
- Use Pinterest insights to optimize your account.
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The #1 digital marketing training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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