PINTEREST: FOUNDATIONS FOR BUSINESS

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  • Level: Beginner
  • Length: 40 Minutes
  • 5 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE PINTEREST: FOUNDATIONS FOR BUSINESS

Pinterest: Foundations for Business is the ultimate beginner course for Pinterest marketing. 

Pinterest is a visual social network where people post and share things they find interesting.

It provides opportunities for businesses to post and share relevant content, drive commerce, grow brand awareness, or be a resource for their audience. Pinterest also drives significant traffic to websites.

This course will show you how to unlock the power of Pinterest to grow your business. 

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Pinterest Overview
  • The size and demographics of Pinterest users
  • Why individuals use Pinterest
  • Why businesses use Pinterest

Lesson 2: Business Benefits of Pinterest

  • Assess where Pinterest fits into marketing funnel
  • Define your strategy for Pinterest
  • How to determine your target audience

Lesson 3: How Pinterest Works
  • Define the basic elements of a Pinterest account
  • How to apply best practices to your business Pinterest
  • How users search for and save content on Pinterest

Lesson 4: Content Research on Pinterest
  • Evaluate competitor accounts
  • Utilize Pinterest for content research and discovery
  • Differentiate between searching and browsing content

Lesson 5: 6 Ps of Establishing Your Presence on Pinterest
  • Define the 6 Ps of your Pinterest presence

What You'll Learn

  • Articulate what Pinterest is and why businesses use it.
  • Use the key features of Pinterest.
  • Articulate the terms and phrases for Pinterest accounts and content.
  • Conduct content research on Pinterest.
  • Create a Pinterest plan based on the 6 Ps of account success.
  • Use business features to get more out of Pinterest.
  • Use Pinterest insights to optimize your account.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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