ONLINE REVIEWS:
BUILD A PLAN

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  • Level: Beginner
  • Length: 45 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Gibran Jones

WHY YOU'LL LOVE ONLINE REVIEWS: BUILD A PLAN

This is the ultimate beginner course for building a plan for online reviews. 

Online reviews are vital to earning trust and growing your business online. Reviews only happen with a plan or process.

This course will show you step-by-step how to build a plan to earn reviews to grow your online presence.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Current State of LinkedIn
  • Why having online reviews matter
  • What reviews can do for your business
  • How online reviews impact the customer journey

Lesson 2: Reviews in Search Engines

  • How search engines display reviews
  • The 3 types of reviews in search engines
  • The importance of search engine reviews

Lesson 3: Impact of Reviews on Sales Funnel
  • How online reviews impact the sales funnel
  • Which stages of the funnel do online reviews affect

Lesson 4: Online Review Strategy
  • The importance of having a review strategy
  • How to build an online review plan

Lesson 5: Identify Review Sites
  • Ways to find review sites for your audience
  • How to evaluate review sites' credibility
  • How to build a plan to focus on the right sites

Lesson 6: Request Reviews
  • When to request reviews
  • Best practices for asking for reviews
  • What information to ask for in a review

Lesson 7: Additional Review Opportunities
  • Areas of a business that can be reviewed
  • How to incorporate these into your process

Lesson 8: Operationalize the Review Process
  • What touchpoints are review opportunities
  • Decide who to ask for reviews versus feedback
  • Ways to incentivize employees to get reviews from customers/clients

Lesson 9: Respond to Reviews
  • The importance of developing a review response strategy
  • How to use positive reviews
  • How to address negative reviews to benefit your business

Lesson 10: Promote Your Reviews
  • The importance of promoting your reviews
  • How to promote positive reviews

Lesson 11: Measure Review Results
  • The importance of key performance indicators (KPIs)
  • Examples of KPIs
  • Evaluate positive and negative response rate
  • Actions needed to reach goals

What You'll Learn

  • Articulate the importance of online reviews.
  • Apply how reviews are displayed in search engines.
  • Strategically use reviews throughout the marketing funnel.
  • Create an online review strategy.
  • Identify review sites and create a plan for primary and secondary review sites.
  • Establish a plan to build reviews on strategic sites.
  • Build and operationalize a plan to earn reviews.
  • Effectively respond to reviews.
  • Set KPIs and measure the impact of your review strategy.
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100% money-back guarantee within 7 days of purchase
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
GIBRAN JONES

Gibran is a digital marketer with over 20 years of experience. He is the owner of Krimson Square, an agency that specializes in Facebook Ads and digital marketing. Gibran holds multiple industry-recognized certifications including Facebook Digital Marketing Associate, Facebook Media Planning and Facebook Lead Trainer.

Gibran is a sought-after expert for industry podcasts and speaking events. He is also a speaker on Facebook marketing and social media marketing. As a Meta Certified Lead Trainer he has delivered training to small businesses on Meta advertising and marketing. He is extremely knowledgeable and passionate about sharing his knowledge with businesses.

Gibran is a passionate business owner and US Army veteran who has helped thousands of businesses grow by improving their online presence.
Connect with Gibran on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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