ONLINE REVIEWS:
BUILD A PLAN
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Level: Beginner
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Length: 45 Minutes
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11 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Gibran Jones
WHY YOU'LL LOVE ONLINE REVIEWS: BUILD A PLAN
This is the ultimate beginner course for building a plan for online reviews.
Online reviews are vital to earning trust and growing your business online. Reviews only happen with a plan or process.
This course will show you step-by-step how to build a plan to earn reviews to grow your online presence.
COMPLETION CERTIFICATE INCLUDED
COURSE DETAILS
Course Outline
Lesson 1: Current State of LinkedIn
Lesson 2: Reviews in Search Engines
Lesson 3: Impact of Reviews on Sales Funnel
Lesson 4: Online Review Strategy
Lesson 5: Identify Review Sites
Lesson 6: Request Reviews
Lesson 7: Additional Review Opportunities
Lesson 8: Operationalize the Review Process
Lesson 9: Respond to Reviews
Lesson 10: Promote Your Reviews
Lesson 11: Measure Review Results
- Why having online reviews matter
- What reviews can do for your business
- How online reviews impact the customer journey
Lesson 2: Reviews in Search Engines
- How search engines display reviews
- The 3 types of reviews in search engines
- The importance of search engine reviews
Lesson 3: Impact of Reviews on Sales Funnel
- How online reviews impact the sales funnel
- Which stages of the funnel do online reviews affect
Lesson 4: Online Review Strategy
- The importance of having a review strategy
- How to build an online review plan
Lesson 5: Identify Review Sites
- Ways to find review sites for your audience
- How to evaluate review sites' credibility
- How to build a plan to focus on the right sites
Lesson 6: Request Reviews
- When to request reviews
- Best practices for asking for reviews
- What information to ask for in a review
Lesson 7: Additional Review Opportunities
- Areas of a business that can be reviewed
- How to incorporate these into your process
Lesson 8: Operationalize the Review Process
- What touchpoints are review opportunities
- Decide who to ask for reviews versus feedback
- Ways to incentivize employees to get reviews from customers/clients
Lesson 9: Respond to Reviews
- The importance of developing a review response strategy
- How to use positive reviews
- How to address negative reviews to benefit your business
Lesson 10: Promote Your Reviews
- The importance of promoting your reviews
- How to promote positive reviews
Lesson 11: Measure Review Results
- The importance of key performance indicators (KPIs)
- Examples of KPIs
- Evaluate positive and negative response rate
- Actions needed to reach goals
What You'll Learn
- Articulate the importance of online reviews.
- Apply how reviews are displayed in search engines.
- Strategically use reviews throughout the marketing funnel.
- Create an online review strategy.
- Identify review sites and create a plan for primary and secondary review sites.
- Establish a plan to build reviews on strategic sites.
- Build and operationalize a plan to earn reviews.
- Effectively respond to reviews.
- Set KPIs and measure the impact of your review strategy.
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