ONLINE REPUTATION MANAGEMENT
CRASH COURSE

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  • Level: Beginner
  • Length: 70 Minutes
  • 13 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE ONLINE REPUTAITON MANAGEMENT CRASH COURSE

This is the ultimate beginner course for online reputation management.

Your reputation is vital in earning business, regardless of size or industry. Consumers are more skeptical than ever.

They research businesses and form opinions based on what they find online. Your reputation is more than search engine results or online reviews. It is about brand perception and consistency.

This course shows you how to evaluate and improve your online reputation with proven methods and best practices.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Overview of Online Reputation Management
  • Why your online reputation is important
  • How your online reputation links to your brand strategy
Lesson 2: Steps to Managing Your Online Reputation 
  • The elements that make up your digital footprint
  • The steps for creating a reputation plan
Lesson 3: Audit Your Online Reputation 
  • What an audit is and why it's an important first step
  • Tools to use in your reputation audit
Lesson 4: Advanced Search Terms Audit 
  • Advanced audit search opportunities
  • How suggested searches provide insights into user behavior
Lesson 5: Online Reputation Audit Using AI 
  • How to use AI to audit your online reputation audit
  • How AI gives you a high-level view of your brand reputation
Lesson 6: Using Social Media to Audit Your Online Reputation 
  • Why you should evaluate your online reputation on social media sites
  • How to use social media to evaluate your reputation
Part 2
Lesson 7: Competitive Audit
  • What a competitive audit is
  • How to conduct a competitive audit
Lesson 8: Build a Reputation Management Plan
  • The elements of a reputation management plan
  • How to start influencing your online reputation
Lesson 9: Build a Review Plan
  • The impact of reviews on your business's online reputation
  • How to create a plan for more positive reviews for your business
Lesson 10: Build a Social Media and Content Plan
  • How social media sites help build your online reputation
  • How to use your social networks strategically to build your reputation
Lesson 11: Monitor Your Reputation
  • Why monitoring your brand reputation is important
  • How to monitor your reputation
Lesson 12: Measure Success with KPIs
  • Common KPIs for online reputation management
  • How to set KPIs for your efforts to track your success
Lesson 13: Online Reputation Management Final Tips
  • The overall goal of online reputation management

What You'll Learn

  • Audit your online reputation and search presence. 
  • Use deeper search data to evaluate your brand.
  • Conduct an AI audit of your business strength and reputation.
  • Evaluate the role of social media in your reputation.
  • Conduct competitor research to find opportunities.
  • Create a reputation management plan.
  • Optimize third-party sites to improve your presence.
  • Create social media content to improve your presence.
  • Create a review strategy to grow your reputation.
  • Monitor your online reputation and measure your success with KPIs.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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