META ADS: TARGETING

Write your awesome label here.
  • Level: Intermediate
  • Length: 65 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Amanda Robinson

WHY YOU'LL LOVE META ADS: TARGETING

This is the ultimate intermediate course for understanding how ad targeting makes Meta ads unique. 

With Meta ads, you can connect with existing customers, known audiences, and new audiences or use AI to find the right audience for your business.

In this course, you will learn how and when to use different audiences and best practices to get the most from your ad budget.

Trustpilot

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Importance of Targeting
  • How Meta's ad targeting is unique
  • Types of targeting available on Meta
Lesson 2: Broad versus Specific Targeting
  • The differences between broad and specific audiences
  • When to use broad vs. specific targeting
  • How to interpret Meta audience sizes
Lesson 3: Targeting Different Marketing Funnel Stages
  • How marketing funnel stages impact targeting choices
  • Choosing the right audience for different funnel stages
Lesson 4: Core Audiences
  • How to define a Core/ Saved audience
  • What targeting factors are available for a core/saved audience
  • How to narrow your audience by combining attributes
  • How to exclude audiences based on attributes
Lesson 5: Custom Audiences
  • What a custom audience is
  • The different types of custom audiences you can create
  • The advantages of using custom audiences
Lesson 6: Lookalike Audiences
  • What is a lookalike audience
  • The different types of sources you can use to create a lookalike audience
Lesson 7: Advantage+ Targeting
  • How Meta uses Artificial Intelligence (AI) to create audiences for you
  • The factors Meta's AI is looking at to determine your audience
  • When to use (and not use) AI target audiences
Lesson 8: Audience Size
  • How to choose an appropriate audience size
  • How your budget impacts your audience size
Lesson 9: Audience Overlap
  • What audience overlap is
  • The issues created by audience overlap
  • How to diagnose and correct audience overlap
Lesson 10: Measure Audience Delivery
  • How to view your ad delivery to your target audience
  • Views available at ad, ad set and campaign level
Lesson 11: Audience Management
  • How to create and save audiences for reuse
  • How to manage audiences efficiently

What You'll Learn

  • Identify and fix audience overlap issues.
  • Choose the right audience definition.
  • Connect your audience to your marketing strategy.
  • Apply the pros and cons of core, custom, and look-a-like audiences.
  • Use AI in Advantage+ targeting.
  • Determine the right audience size.
  • Efficiently manage your audiences.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
AMANDA ROBINSON

Amanda Robinson is the Founder and CEO of The Digital Gal Inc., a globally recognized brand specializing in paid digital advertising. Amanda is an international speaker, consultant, and educator known for her expertise in Facebook advertising.

She is a published author of the Ultimate Guide to Social Media Marketing through Entrepreneur Press and is regularly featured as a guest on social media-related podcasts. She has taught over 1,000 business owners and entrepreneurs how to manage their own Facebook advertising.

Amanda is a Member of Agorapulse’s Social Media Advisory Board comprised of top industry influencers and agency owners around the world. Working remotely and having traveled extensively coast to coast across Canada and the United States, Amanda truly grasps the differences in audiences across the North American market.

Connect with Amanda on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Global Leader

Boot Camp Digital, LLC BBB Business Review
Trustpilot

Get Tips & Tricks

Copyright © Boot Camp Digital