META ADS: OBJECTIVES

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  • Level: Intermediate
  • Length: 65 Minutes
  • 9 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Amanda Robinson

WHY YOU'LL LOVE META ADS: OBJECTIVES

This is the ultimate intermediate course for understanding how each Meta ad objective impacts your strategy.

Meta ads are powerful because they can deliver results for any business goal or objective. Meta offers full-funnel ads across its suite of platforms (Facebook, Instagram, WhatsApp, Threads).

This course explores ad objectives—what they are and how to choose the right objective for your business.

Learn the pros and cons of each objective to improve the ROI of your ads. 

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Importance of Campaign Objective
  • What is a Meta objective
  • Six options for Meta ad objectives
  • How objectives affect the ad campaign
Lesson 2: Meta Ads: Awareness Objective
  • When to choose awareness as the objective
  • Optimization options with awareness objective
  • Limitations of awareness ads
  • How awareness ads support lower-funnel ads
Lesson 3: Meta Ads: Traffic Objective
  • When to choose the traffic objective
  • The pros and cons of the traffic objective
  • Optimization options for the traffic objective
Lesson 4: Meta Ads: Engagement Objective
  • When to choose the engagement objective
  • The pros and cons of the engagement objective
  • Optimization options for engagement ads
Part 2
Lesson 5: Meta Ads: Leads Objective
  • When to choose the leads objective
  • The pros and cons of using leads
  • Optimization options for leads objective
Lesson 6: Meta Ads: App Promotion
  • When to choose the app promotion objective
  • The pros and cons of app promotion objective
  • Optimization options for app promotion
Lesson 7: Meta Ads: Sales
  • When to choose sales as an objective
  • The pros and cons of the sales objective
  • Advantage + shopping campaigns
  • Optimization options for sales objective
Lesson 8: Meta Ads: Objectives and Budget
  • Role objectives play in the overall ad campaign strategy
  • How to measure the success of the campaign
Lesson 9: Meta Ads: Choosing the Right Objective
  • How to choose the right objective
  • Considerations in selecting your objective

What You'll Learn

  • Articulate the importance of choosing the right objective.
  • Apply awareness ads to your strategy.
  • Effectively use traffic ads.
  • Integrate engagement ads for the right strategies.
  • Incorporate lead ads into your plan.
  • Use app promotion ads to grow app results.
  • Apply the sales ad objective to grow conversions and sales.
  • Balance ad objective and budget choices.
  • Choose the right objective for your business.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
AMANDA ROBINSON

Amanda Robinson is the Founder and CEO of The Digital Gal Inc., a globally recognized brand specializing in paid digital advertising. Amanda is an international speaker, consultant, and educator known for her expertise in Facebook advertising. 

She is a published author of the Ultimate Guide to Social Media Marketing through Entrepreneur Press and is regularly featured as a guest on social media-related podcasts. She has taught over 1,000 business owners and entrepreneurs how to manage their own Facebook advertising.

Amanda is a Member of Agorapulse’s Social Media Advisory Board comprised of top industry influencers and agency owners around the world. Working remotely and having traveled extensively coast to coast across Canada and the United States, Amanda truly grasps the differences in audiences across the North American market.

Connect with Amanda on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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