META ADS: BUDGETS

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  • Level: Intermediate
  • Length: 60 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE META ADS: BUDGET FOUNDATIONS

Meta ads have several budget options, cost controls, and pricing complexity.

Understanding these is vital to successfully running or evaluating Meta ads.

This course shows you how elements impact your budget and cost, and how to strategically use cost and budget options to run profitable ads.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Meta Ads Budget Overview
  • How the budget impacts ad delivery
  • The risks of setting the budget too high or too low
Lesson 2: How Meta Ads are Priced
  • How Meta ads are priced
  • How the Meta ads auction works
  • The factors that influence the cost of your ad
Lesson 3: Factors that Influence Ad Pricing
  • How pricing changes over time
  • Factors you control that influence price
  • Factors you don't control that influence price
Part 2
Lesson 4: Advantage + Campaign Budget
  • What Advantage+ campaign budgets are
  • How Advantage+ budgets work
  • The pros and cons of Advantage+ budgets
Lesson 5: Daily versus Lifetime Budgets
  • The differences between daily and lifetime budgets
  • When to use each budget type
Lesson 6: Determine Your Ad Cost
  • Where you choose what action you are charged for
  • The relationship between what you are charged for and budgets
  • How to choose the right action
Lesson 7: Setting  Bid Caps, Cost Caps, and Goals
  • What bid caps, cost caps and cost per result goals are
  • How these options control your budget
  • When to use each item to maximize effectiveness.
Lesson 8: Determining Your Budget
  • What bid caps, cost caps and cost per result goals are
  • How these options control your budget
  • When to use each item to maximize effectiveness

What You'll Learn

  • Articulate the impact of the budget on your overall ad performance.
  • Apply budget sufficiency principles to maximize ROAS (return on ad spend).
  • Evaluate the market (supply and demand) forces influencing your pricing.
  • Strategically select ad settings and options to maximize your budget.
  • Use AI and Advantage campaign budgets to increase ROI.
  • Choose between daily and lifetime budgets strategically.
  • Determine what you are charged for strategically.
  • Control your costs and maintain profitability.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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