MARKETERS GUIDE TO AUTHENTIC CONTENT IN THE AI ERA CRASH COURSE

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  • Level: Intermediate
  • Length: 50 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE THE MARKETERS GUIDE TO AUTHENTIC CONTENT IN THE AI ERA CRASH COURSE

The biggest risk with AI is creating "AI slop". Content that sounds like AI, lacks authenticity and doesn't match your brand voice.

In this course, you'll learn what causes generic AI content and how to fight against it.

Learn how to build strategies to guide AI with your authentic voice.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Authenticity Overview 
  • How to define authenticity in the context of AI-assisted marketing.
  • To identify the difference between real brand voice and generic AI-generated content.
Lesson 2: Role of Authenticity in Digital Marketing 
  • How authenticity impacts engagement, trust, and conversion.
  • To connect authentic voice to measurable marketing performance.
Lesson 3: How AI Threatens Authenticity 
  • How to identify how AI defaults to generic language.
  • To recognize when AI output does not reflect your brand’s perspective.
Lesson 4: AI “Slop” and How to Avoid It 
  • How to define AI-generated content that lacks originality or specificity.
  • To evaluate AI output to determine whether it reflects your brand perspective.
Lesson 5: Trademarks of Writing 
  • To identify recurring patterns that define a brand’s writing style.
  • To analyze structural habits that make content recognizable.
Lesson 6: Checking Text Context Authenticity 
  • Methods to assess written content for voice consistency.
  • How to apply a repeatable review process to AI-assisted drafts.
Part 2
Lesson 7: Two Parts of Content 
  • To differentiate between information and interpretation in written content.
  • How to strengthen AI-assisted drafts by adding brand-specific interpretation.
Lesson 8: How to Create AI Tone of Voice 
  • How to translate brand voice into structured guidance that AI tools can follow.
  • To create prompts that produce more consistent and recognizable output.
Lesson 9: How RAG Tools Create Unique Content
  • How retrieval-augmented generation improves content relevance and originality.
  • To incorporate internal knowledge sources to strengthen AI outputs.
Lesson 10: Balancing Efficiency with Originality
  • To increase content production speed without weakening brand distinctiveness.
  • Ways to apply guardrails that protect originality in AI-assisted workflows.
Lesson 11: Why Systems Matter 
  • Repeatable processes that maintain authenticity across teams and tools.
  • How to scale AI-assisted content production while preserving brand consistency.

What You'll Learn

  • Define authenticity in AI-assisted marketing and explain its impact on brand credibility.
  • Identify generic AI-generated content and distinguish it from authentic brand voice.
  • Evaluate AI-generated drafts to ensure they reflect your brand's perspective.
  • Create structured tone-of-voice guidance that improves AI content consistency.
  • Apply systems and review processes to scale AI content production without losing authenticity.
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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