LINKEDIN PROFILE BEST PRACTICES CRASH COURSE

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  • Level: Intermediate
  • Length: 90 Minutes
  • 15 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LINKEDIN PROFILE BEST PRACTICES CRASH COURSE

This is the ultimate intermediate course for LinkedIn profile best practices.

Transform your LinkedIn presence from ordinary to outstanding with this comprehensive crash course.
Learn how to strategically optimize your profile to attract opportunities and build your personal brand.

Apply proven best practices, strategies, tips, and tricks to stand out on the #1 business social network.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: The 6 Ps of Your LinkedIn Presence 
  • How to build a strong LinkedIn presence
  • The 6 Ps of a comprehensive LinkedIn presence
  • The impact of optimizing your presence
Lesson  2: Define Your LinkedIn Goals and Strategy
  • LinkedIn's role in professional credibility
  • The importance of a strategic profile
  • How to craft a professional personal brand
Lesson 3: LinkedIn Profile Picture Best Practices
  • The importance of your profile picture
  • How to optimize your photo based on best practices
  • How to stand out with high-contrast images
Lesson 4: Craft a Compelling LinkedIn Headline
  • The purpose of a LinkedIn headline
  • How to establish your credibility and stand out with your headline
  • Headline styles that work on LinkedIn
Lesson 5: Optimizing LinkedIn Header Image
  • The value of the LinkedIn header image
  • How to align your header image with your brand goals
  • To build credibility through visuals
Lesson 6: LinkedIn Descroption Text Formula
  • A proven formula for text on LinkedIn
  • How to highlight your key accomplishments to appeal to scanners
Lesson 7: LinkedIn Featured Section
  • To strategically use the LinkedIn featured section
  • How to maximize visual impact and credibility
Part 2  
Lesson 8: LinkedIn Strategic Activity
  • How LinkedIn populates the activity section on your profile
  • The importance of being active on LinkedIn
  • Watch-outs that can reduce your credibility
Lesson 9: LinkedIn Content Strategy
  • How to position yourself with consistent, strategic content
  • Create a content strategy for LinkedIn based on your goals and brand
  • How content builds your brand - even if it doesn't get engagement
Lesson 10: LinkedIn Posts Best Practices
  • How to capture attention in your first sentence
  • Copywriting tips to stand out and maintain attention
  • Importance of videos and images in posts
Lesson 11: Stand Out with LinkedIn Post Types
  • Different types of LinkedIn content you can create
  • The value of using different post types
Lesson 12: Tagging and Hashtags on LinkedIn
  • To effectively use hashtags with LinkedIn best practices
  • How to tag people to grow visibility
  • Strategies to engage your network with relevant, strategic tagging
Lesson 13: LinkedIn Articles & Newsletters
  • The benefits of articles and newsletters to grow credibility and reach
  • How to create articles and how they rank is search engines
  • How to use newsletters to increase your visibility
Lesson 14: LinkedIn Analytics
  • How to understand LinkedIn's content performance through analytics
  • To interpret post impressions and reach
  • How to use demographics to refine your content strategy
Lesson 15: How to Start Improving LinkedIn 
  • How to get started in improving your presence
  • How to avoid common pitfalls that limit your success
  • The value LinkedIn creates through your entire career

What You'll Learn

  • Optimize your LinkedIn presence strategically using the proven 6 Ps framework.
  • Apply best practices to your LinkedIn profile.
  • Create a strategic LinkedIn headline.
  • Develop an effective content strategy using various post types to maximize visibility.
  • Implement best practices for engagement to grow your network.
  • Analyze your profile and post-performance using LinkedIn analytics to improve your presence and attract opportunities.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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