LINKEDIN FOUNDATIONS

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  • Level: Beginner
  • Length: 45 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LINKEDIN FOUNDATIONS

This is the ultimate beginner course for LinkedIn. 

LinkedIn Foundations will show you how to take advantage of the world's largest professional social network. 

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Current State of LinkedIn
  • Why LinkedIn matters
  • The key stats and growth for LinkedIn
Lesson 2: The Professional Benefits & Opportunities
  • The opportunities for professionals on LinkedIn
  • Why business professionals use LinkedIn
Lesson 3: The Business Benefits and Opportunities
  • The opportunities for businesses on LinkedIn
  • Why businesses use LinkedIn
Lesson 4: Feature Overview
  • The features and functions of LinkedIn
  • Key terms for LinkedIn features
  • The different entities on LinkedIn
Lesson 5: Core Professional Elements and Features
  • What a LinkedIn profile is and how it works
  • What LinkedIn groups are and how they work
Lesson 6: Core Business Elements and Features
  • What LinkedIn pages are and how they work
  • What LinkedIn ads are and how they work
  • What LinkedIn jobs are and how they work
Lesson 7: Newsfeed and Algorithm
  • What a LinkedIn newsfeed is
  • How the algorithm determines what is in your LinkedIn newsfeed
  • Tips to create content that gets visibility in the LinkedIn newsfeed

What You'll Learn

  • Articulate how LinkedIn works and why it is important.
  • Apply the benefits of LinkedIn to professional and business strategies.
  • Differentiate between entities on LinkedIn.
  • Recognize the key functions and features of entities on LinkedIn.
  • Explain the LinkedIn algorithm and its drivers. 
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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