LINKEDIN: ESTABLISH YOUR PROFESSIONAL PRESENCE

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  • Level: Beginner
  • Length: 60 Minutes
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LINKEDIN: ESTABLISH YOUR PROFESSIONAL PRESENCE

This is the ultimate intermediate course for establishing a strong professional presence on LinkedIn. 

Having an "ok" presence on LinkedIn isn't good enough anymore. The real value of LinkedIn comes when you have a great profile and a plan that attracts the opportunities that you want. This course will teach you how to create a strong professional presence and grow your network by participating and posting content that breaks through.

At the end of this course you will have developed an action plan to help you implement your strategy consistently to make the most of your presence on LinkedIn.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Establish Your Professional LinkedIn Presence
  • Why a professional presence on LinkedIn is important
Lesson 2: Establish Your Goals for LinkedIn
  • Why goals are important to your LinkedIn profile
  • Set professional goals
  • Link your business goals to your LinkedIn plan
Lesson 3: Define Your Personal Brand on LinkedIn
  • Why defining your personal brand is important
  • How to define the reputation or brand you want to create
  • Why a professional presence on LinkedIn is important
Lesson 4: 5 Ps to Establish Your Professional Presence on LinkedIn
  • 5 Ps to establishing your presence on LinkedIn
  • Why each "P" is important to your presence
Lesson 5: The Importance of Your Profile
  • The importance of your LinkedIn profile
  • The core elements of a LinkedIn profile
  • How to use your profile to position yourself
Lesson 6: Connect with People
  • Why your LinkedIn network matters
  • The benefits of having a larger network
  • How to grow connections on LinkedIn
Lesson 7: Post on LinkedIn
  • Why posting is important
  • Benefits of posting regularly
  • Ideas of what to post about on LinkedIn
Lesson 8: Participate on LinkedIn
  • Why it's important to participate on LinkedIn
  • Ways to participate on LinkedIn
  • How participation grows your visibility
Lesson 9: Optimize Your LinkedIn Presence
  • Why optimization is important
  • How to use data to optimize your success
  • The steps to optimization
Lesson 10: Build Your Personal LinkedIn Action Plan
  • Why a LinkedIn plan is important
  • How to create your LinkedIn plan

What You'll Learn

  • Determine your goals for LinkedIn.
  • Define the reputation or brand you want to create.
  • Create a strong and impactful profile.
  • Grow your audience and connections.
  • Determine valuable content.
  • Articulate how to participate and grow visibility.
  • Develop an action plan for success. 
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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