LINKEDIN: ESTABLISH YOUR BUSINESS PRESENCE

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  • Level: Intermediate
  • Length: 60 Minutes
  • 14 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LINKEDIN: ESTABLISH YOUR BUSINESS PRESENCE

This is the ultimate intermediate course for establishing a strong business presence on LinkedIn. 

A strong presence is more than creating a LinkedIn Page. In order to unlock the value of LinkedIn, you need a comprehensive plan. 

This course will teach you how to create your Page, participate strategically, and optimize to maximize your presence. 

At the end of this course you will have developed an action plan to help your organization harness the power of LinkedIn.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: The Importance of a LinkedIn Business Presence
  • The difference between a Page and a Profile
  • The importance of a business presence on LinkedIn
Lesson 2: Establish Your Goals for LinkedIn
  • The benefits of a LinkedIn business presence
  • How to define goals for your presence
Lesson 3: Define Your Target Audience
  • The importance of a target audience
  • How to define the target audience for your business
Lesson 4: Research Your Competitors on LinkedIn
  • Why research your competitors on LinkedIn
  • Ways to research competitors on LinkedIn
Lesson 5: 6 Ps to Establish Your LinkedIn Business Presence
  • The 6 Ps of a LinkedIn business presence
  • Why the 6 Ps are important
Lesson 6: Create or Optimize a Page
  • The importance of a business Page
  • How a Page is displayed
  • Key features of a Page
Lesson 7: Grow Your Page Following
  • Why Followers are important
  • Opportunities to grow Followers for your Page
Lesson 8: Post on Your LinkedIn Page
  • Why posting is important
  • How LinkedIn's algorithm works
  • Posting best practices
Lesson 9: Participate on LinkedIn as a Page
  • Why participating is important on LinkedIn
  • How to participate as a Page
Lesson 10: Promote on LinkedIn
  • Why advertising is important
  • How advertising increases visibility of content
Lesson 11: Optimize Your LinkedIn Presence
  • The importance of optimizing your Page
  • Ways to optimize for impact
  • Steps for optimization
Lesson 12: Employee Advocacy on LinkedIn
  • What employee advocacy is
  • How employees can be advocates on LinkedIn
Lesson 13: Executive Presence
  • Why executive profiles are important
  • How to use executive profiles strategically
Lesson 14: Build Your Business LinkedIn Action Plan
  • Why it is important to build a plan
  • How to create a plan for your success

What You'll Learn

  • Articulate the importance of a business presence on LinkedIn.
  • Define your goals and target audience for your business presence.Research competitors on LinkedIn.
  • Implement the 6 Ps of a LinkedIn presence - Page, People, Posts, Participation, Promotion, and Optimization.
  • Incorporate employee advocacy into your plan.
  • Leverage executive profiles to grow business visibility.
  • Build a plan for your organization on LinkedIn.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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