LINKEDIN: CREATE A CONTENT PLAN

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  • Level: Beginner
  • Length: 60 Minutes
  • 8 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LINKEDIN: CREATE A CONTENT PLAN

Posting on LinkedIn is vital to grow your visibility and achieve your goals.

Discover the foundations of posting on LinkedIn, including best practices, content tips, and establishing a consistent tone of voice.

This course will teach you how to apply the LinkedIn algorithm to maximize your reach and views.

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: LinkedIn Posting Foundations
  • Why posting on LinkedIn is important
  • How posting on LinkedIn grows visibility, credibility, and results
  • How posts create an impact in the newsfeed
Lesson 2: Types of LinkedIn Posts
  • Types of posts available on LinkedIn
  • When to use different post types
Lesson 3: Posting Best Practices
  • Posting best practices for LinkedIn
  • Optimal frequency and timing for LinkedIn posts
  • When different post types work best
Lesson 4: LinkedIn Algorithm
  • What the LinkedIn algorithm is
  • How LinkedIn's algorithm works
  • How to optimize your content to perform well in the algorithm
Part 2
Lesson 5: Create a Content Plan
  • How to choose content topics for LinkedIn
  • The importance of audience-centric content
  • How to define the core elements of your plan
Lesson 6: LinkedIn Tone of Voice
  • How to define your tone of voice for LinkedIn
  • Why authenticity matters on LinkedIn
  • Balancing professional and personal tone of voice
Lesson 7: LinkedIn Articles
  • What LinkedIn articles are adn why to use them
  • The benefits of LinkedIn articles
Lesson 8: LinkedIn Newslettters
  • What LinkedIn newsletters are
  • How to create a newsletter
  • The benefits of LinkedIn newsletters

What You'll Learn

  • Articulate why posting on LinkedIn is important and the benefits.
  • Strategically use different LinkedIn post types.
  • Apply posting best practices.
  • Evaluate the impact of the LinkedIn algorithm on your content strategy.
  • Create a content plan.
  • Build a clear tone of voice for LinkedIn.
  • Create LinkedIn Articles to achieve your goals.
  • Create a LinkedIn Newsletter to reach your audience.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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