LINKEDIN: CONTENT OPTIMIZATION

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  • Level: Intermediate
  • Length: 50 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LINKEDIN: CONTENT OPTIMIZATION

You don’t just want to post on LinkedIn. You want to get seen.

Optimizing your LinkedIn posts ensures that the time and effort you put into creating content actually pays off.

Optimizing means intentionally shaping the structure, timing, format, and message so more people see it, engage with it, and get value from it.

Discover the tips, tricks, best practices, and strategies to optimize your content for LinkedIn.
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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Content Optimization Introduction
  • Why optimizing content for LinkedIn is important
  • The elements of a LinkedIn post
Lesson 2: Optimizing LinkedIn Text
  • Best practices to optimmize text for LinkedIn
  • How to use tagging, hashtags, and emojis in LinkedIn posts
Lesson 3: Optimizing LinkedIn Images
  • Best practices for LinkedIn images in posts
  • Common pitfalls to avoid
  • How to make your images stand out and get attention in the feed
Lesson 4: Optimizing LinkedIn Videos
  • Best practices for LinkedIn video optimization
  • How to create videos that grab attention and stop the scroll
  • The prominence of videos on LinkedIn
Lesson 5: Fact or Fiction: Links in Posts Reduce Performance
  • Reality about links in LinkedIn posts and the impact on visibility
  • Options to include links in posts
Lesson 6: Fact or Fiction: Videos Perform Best
  • Whether or not videos perform best in the LinkedIn algorithm
  • How to include videos in your strategy
Lesson 7: Optimizing with Analytics
  • How to optimize your content based on analytics and insights
  • Data available and how to interpret it

What You'll Learn

  • Articulate the importance of optimization
  • Apply the relationship between optimization and reach
  • Optimize text based on best practices
  • Use tags, hashtags, emojis, language, and structure strategically
  • Optimize images for LinkedIn
  • Apply image best practices to your image strategy
  • Create videos that are optimized for LinkedIn
  • Apply video best practices to your LinkedIn video strategy
  • Incorporate links strategically in your posts
  • Incorporate videos strategically in your posts
  • Use analytics to optimize post performance
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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