LINKEDIN: CONTENT OPTIMIZATION
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Level: Intermediate
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Length: 50 Minutes
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7 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Krista Neher
WHY YOU'LL LOVE LINKEDIN: CONTENT OPTIMIZATION
You don’t just want to post on LinkedIn. You want to get seen.
Optimizing your LinkedIn posts ensures that the time and effort you put into creating content actually pays off.
Optimizing means intentionally shaping the structure, timing, format, and message so more people see it, engage with it, and get value from it.
Discover the tips, tricks, best practices, and strategies to optimize your content for LinkedIn.
Optimizing your LinkedIn posts ensures that the time and effort you put into creating content actually pays off.
Optimizing means intentionally shaping the structure, timing, format, and message so more people see it, engage with it, and get value from it.
Discover the tips, tricks, best practices, and strategies to optimize your content for LinkedIn.
COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS
Course Outline
Lesson 1: Content Optimization Introduction
Lesson 2: Optimizing LinkedIn Text
Lesson 3: Optimizing LinkedIn Images
Lesson 4: Optimizing LinkedIn Videos
Lesson 5: Fact or Fiction: Links in Posts Reduce Performance
Lesson 6: Fact or Fiction: Videos Perform Best
Lesson 7: Optimizing with Analytics
What You'll Learn
- Articulate the importance of optimization
- Apply the relationship between optimization and reach
- Optimize text based on best practices
- Use tags, hashtags, emojis, language, and structure strategically
- Optimize images for LinkedIn
- Apply image best practices to your image strategy
- Create videos that are optimized for LinkedIn
- Apply video best practices to your LinkedIn video strategy
- Incorporate links strategically in your posts
- Incorporate videos strategically in your posts
- Use analytics to optimize post performance
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OUR HAPPY CLIENTS
MEET YOUR INSTRUCTOR
KRISTA NEHER
KRISTA NEHER
Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.
Connect with Krista on LinkedIn
ABOUT BOOT CAMP DIGITAL
Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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