LINKEDIN: ADVANCED COMPANY PAGES

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  • Level: Intermediate
  • Length: 45 Minutes
  • 10 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LINKEDIN: ADVANCED COMPANY PAGES

LinkedIn has many powerful features businesses can use to grow visibility, generate sales, create leads, and achieve their marketing goals.

This course shows you how to use more features like events, newsletters, showcase pages, product pages, messages, and more.

Learn how to connect with your audience.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: Events
  • What LinkedIn Events are and how to use them
  • How LinkedIn events grow your visibility
  • How to generate leads from LinkedIn events
Lesson 2: Newsletters
  • What LinkedIn Newsletters are and how they are different than posts
  • The benefits of creating a Newsletter
  • How to create and maintain a LinkedIn Newsletter
Lesson 3: Showcase Pages
  • What LinkedIn Showcase Pages are and their key features
  • When to use Showcase Pages and the benefits and risks of creating them
Lesson 4: Product Pages
  • What Product Pages are and their features
  • The benefits of creating Product Pages on LinkedIn
Lesson 5: Managing Your LinkedIn Page Ecosystem
  • The different LinkedIn organization Pages and when to use each one
  • Who should create and manage each Page
Part 2
Lesson 6: Page Messages
  • What LinkedIn Page Messages are and why businesses use them
  • The pros and cons of enabling Messages
  • Tips and best practices for Messages
Lesson 7: LinkedIn Live
  • What LinkedIn Live is and why businesses use it
  • The pros and cons of using LinkedIn Live
Lesson 7: Sponsored Posts
  • What sponsored posts are and why Pages use them
  • The difference between a sponsored post and an ad
  • Tips and best practices for sponsored posts
Lesson 8: Notify Employees Feature
  • What “Notify Employees” is and when to use it
  • The benefits and drawbacks of notifying employees
Lesson 9: Participation on LinkedIn
  • How Pages can increase reach and results by interacting with others
  • Interaction opportunities available to Pages

What You'll Learn

  • Create events to grow visibility and generate leads.
  • Create a Newsletter to stay top-of-mind with your audience.
  • Use Showcase Pages for sub-brands or products.
  • Build product pages to promote your products.
  • Enable messaging to connect with your audience quickly.
  • Go live on LinkedIn to engage your audience in real time.
  • Sponsor posts to boost the visibility of your content.
  • Notify employees about your posts to increase engagement and visibility.
  • Participate on LinkedIn
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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