LINKEDIN: ADS OVERVIEW

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  • Level: Intermediate
  • Length: 60 Minutes
  • 11 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LINKEDIN: ADS OVERVIEW

LinkedIn ads are a powerful way to reach your target audience. LinkedIn is the biggest business network and offers effective and creative business advertising opportunities.

This course shows you how LinkedIn ads work and how to create strategic ads for your business.

Learn best practices and tips to grow your business with LinkedIn advertising.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Part 1
Lesson 1: LinkedIn Ads Overview
  • Why LinkedIn ads are a good opportunity for B2B marketing
  • The size and scope of LinkedIn advertising
Lesson 2: LinkedIn Ads Benefits
  • The benefits of LinkedIn ads
  • How to evaluate if your business can capitalize on the benefits
Lesson 3: LinkedIn Ads Drawbacks
  • The main drawbacks and limitations of LinkedIn ads
  • When to use LinkedIn ads vs. other platforms
Lesson 4: LinkedIn Ads Structure
  • How the LinkedIn ad structure works
  • Decisions at the campaign group, campaign, and ad levels
  • Best practices for managing your campaign structure
Lesson 5: Campaign Group Objective
  • The different campaign group objectives available in LinkedIn
  • How to choose the right objective for your ad
  • The impact the objective has on ad performance
Part 2
Lesson 6: Group Budget and Schedule
  • How to set your campaign group budget and schedule
  • Best practices and considerations in setting the budget
Lesson 7: Ad Targeting
  • The targeting options available in LinkedIn ads
  • How to evaluate an audience for strategic and performance fit
  • Best practices for choosing your LinkedIn targeting
Lesson 8: Ad Format
  • LinkedIn ad formats and what they are
  • How to choose the right format and placement for your ads
Lesson 9: Ad Budget
  • How to set your LinkedIn ads budget
  • How to view the projected results of your advertising plan
  • Budget-first vs. results-first planning
Lesson 10: Ad Creative
  • Why creative is important to the overall results of your ad
  • Best practices for LinkedIn ad creative
  • How to optimize your creative for LinkedIn
Lesson 11: Ad Measurement
  • How to set and measure KPIs for your ads
  • How to view ad analytics including demographic data
  • How to analyze data to find performance and strategic insights

What You'll Learn

  • Create events to grow visibility and generate leads.
  • Create a Newsletter to stay top-of-mind with your audience.
  • Use Showcase Pages for sub-brands or products.
  • Build product pages to promote your products. 
  • Enable messaging to connect with your audience quickly.
  • Go live on LinkedIn to engage your audience in real time.
  • Sponsor posts to boost the visibility of your content.
  • Notify employees about your posts to increase engagement and visibility.
  • Participate on LinkedIn.
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Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

 Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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