LAUNCH YOURSELF: DEFINE YOUR BRAND ASSETS

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  • Level: Intermediate
  • Length: 60 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LAUNCH YOURSELF: DEFINE YOUR BRAND ASSETS

This is the ultimate course for defining the assets needed to deliver your personal brand in a consistent way.

To be successful you'll put deliberate thought into how to reflect what makes your personal brand unique, your strengths, and personality in your assets.

In this course, you'll learn to articulate your characteristics into a brand pyramid and finish with a clearly documented plan for how you want to show up online.

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COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: The Importance of a Defined Brand
  • Why to define your brand
  • Define a brand pyramid and its importance
Lesson 2: Establish Your Brand Character
  • Importance of brand character
  • Use of archetypes in brands character
  • Apply achetypes to your brand
Lesson 3: Determine a Mission for Yourself
  • Why mission statements are important
  • Elements of a mission statement
  • Create an inspiring mission statement
Lesson 4: Create Your Story
  • Why a personal brand story is important
  • How to build a compelling story
  • Connect your mission to your story
Lesson 5: Develop a Visual Look and Feel
  • Create a visual look and feel for your brand
  • Different brands and different looks
Lesson 6: Design Assets
  • Importance of upfront design work
  • Assets needed to get started
  • Asset creation best practices
Lesson 7: Create Your Brand Pyramid
  • Importance of a brand pyramid
  • Create your personal branding pyramid
  • How to use your personal brand pyramid

What You'll Learn

  • Articulate the importance of designing your brand before delivering it.
  • Define your personal brand character using archetypes.
  • Create a mission for your brand.
  • Craft a compelling personal story.
  • Design a strategic visual look for your brand.
  • Create strong, consisten design assets for your personal brand.
  • Combine your brand design into a brand pyramid.
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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