LAUNCH YOURSELF: DEFINE YOUR BRAND

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  • Level: Intermediate
  • Length: 60 Minutes
  • 7 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Completion Certificate
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE LAUNCH YOURSELF: DEFINE YOUR BRAND

This is the ultimate course for crafting a strong personal brand.


To be successful with building your brand, you need to strategically plan goals, target the right audience and develop core brand elements.

In this course, you'll complete a strategic action planner to define your brand that focuses your goals, audience, and brand elements based on your Unique Selling Proposition.

COMPLETION CERTIFICATE INCLUDED

 COURSE DETAILS

Course Outline

Lesson 1: Define Your Brand Goals
  • How objectives shape your brand
Lesson 2: Define Your Target Audience
  • How to define your target audience
  • What makes a good target audience
  • Role of influencers in audience
Lesson 3: Who Are You and What Are You All About?
  • Define what you do
  • Describe how you benefit your audienceInclude your personality
  • Define your unique selling proposition
Lesson 4: Personal Brand Statement
  • Core elements of your brand definition
  • Create a strong personal brand statement 
Lesson 5: Case Study: Saul Colt
  • Techniques for creating an authentic and consistent online brand
  • Elements of a successful brand
  • How to stand out from other brands
Lesson 6: Case Study: Marie Forleo
  • Strategies for a genuine and inspirational brand presence
  • Consistency and professionalism in your personal brand
  • Maintain your personality in your brand
Lesson 7: Case Study: Gary Vanyerchuk
  • Craft a dynamic and personality-driven brand

What You'll Learn

  • Define the goals for your personal brand.
  • Determine the target audience for your brand.
  • Establish the professional, personal, and personality traits to incorporate in your brand.
  • Define your USP (Unique Selling Proposition).
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The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
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OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
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WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

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