INSTAGRAM:
FOUNDATIONS FOR BUSINESS
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Level: Beginner
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Length: 75 Minutes
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12 Interactive Lessons
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Downloadable Resources
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Live Demonstrations
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Activities to Implement
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Completion Certificate
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Real-World Examples
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Instructor: Lisa Buyer
WHY YOU'LL LOVE INSTAGRAM: FOUNDATIONS FOR BUSINESS
This is the ultimate beginner course for Instagram: Foundations for Business.
Instagram: Foundations for Business provides a comprehensive understanding of how to use Instagram strategically for business growth.
In this course, you'll learn precisely how and why businesses use this powerful tool.
COMPLETION CERTIFICATE INCLUDED
Course Details
Course Outline
Part 1
Lesson 1: Instagram for Business Overview
Lesson 2: Business Benefits of Instagram
Lesson 3: How Instagram Works
Lesson 4: The Instagram Algorithm
Lesson 5: Evaluate Competitors on Instagram
Lesson 6: How to Research Competitors on Instagram
Part 2
Lesson 7: Instagram Explore
Lesson 9: Overview of Instagram Business Features
Lesson 10: Instagram Insights Overview
Lesson 11: Case Uses: Businesses on Instagram
Lesson 12: Business Inspiration on Instagram
Lesson 1: Instagram for Business Overview
- Instagram's user demographics and size
- Effectively target specific demographic segments in marketing strategies
- Factors to identify in Instagram's consumption patterns to maximize impact and reach
Lesson 2: Business Benefits of Instagram
- Strategies for brand exposure and audience expansion
- Engage customers to build loyalty and trust
- Instagram's role in marketing, from awareness to conversion
Lesson 3: How Instagram Works
- Identify Instagram account types and their unique benefits and purposes
- Types of Instagram posts
- Benefits of each type of Instagram post
Lesson 4: The Instagram Algorithm
- How Instagram algorithm personalizes feeds and boosts engagement
- Factors influencing content ranking and visibility
- Effective strategies to earn visibility in the algorithm
Lesson 5: Evaluate Competitors on Instagram
- Why competitor analysis on Instagram is crucial for strategy refinement
- Define goals for researching competitors, including content strategy and audience preference
Lesson 6: How to Research Competitors on Instagram
- Identify competitors and analyze their strategies
- Analyze competitor content and engagement to refine your strategy
Part 2
Lesson 7: Instagram Explore
- How Instagram Explore tailors content to individual users using machine learning
- Effectively use the Explore page to discover new content, accounts, hashtags, and products aligned with personal interests and preferences
- 6Ps of a comprehensive Instagram presence
- Why each P is important
- How each P contributes to your success
Lesson 9: Overview of Instagram Business Features
- Importance of Instagram Business features in enhancing brand visibility, engagement, and sales
- The data that is available in Instagram Insights
Lesson 10: Instagram Insights Overview
- Data that is available in Instagram Insights
- Use Insights data to understand and improve performance
- Setting KPIs aligned with business goals
- Using Insights to track KPIs
Lesson 11: Case Uses: Businesses on Instagram
- Examples of how other businesses are using Instagram
- Instagram strategies that could work for your business
Lesson 12: Business Inspiration on Instagram
- How business brands are doing it right on Instagram
What You'll Learn
- Articulate how Instagram works and why it's essential for business.
- Apply Instagram's benefits to enhance professional and business strategies.
- Differentiate between different types of Instagram accounts and entities.
- Leverage Instagram effectively at different stages of the marketing funnel.
- Identify how Instagram works for different business types and use case studies.
- Explain the Instagram algorithm and its impact on content visibility.
- Define essential Instagram terms such as Profile, Bio, Page, Followers, Explore, and Algorithm.
- Create and tailor your Instagram strategy and audience targeting for optimal results.
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100% money-back guarantee within 7 days of purchase
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Consistently top-rated by participants
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MEET YOUR INSTRUCTOR
LISA BUYER
LISA BUYER
Lisa is the CEO of The Buyer Group, an educational agency blending public relations with digital marketing, focusing on SEO and social media. She is an international speaker and former University of Florida professor, where she pioneered online social media management courses for the College of Journalism.
Lisa Buyer's notable books and podcasts include "Social PR Secrets" and "Digital Detox Secrets," offering insights into effective digital marketing strategies and wellness in the digital age.
Additionally, she is a vocal advocate for women as the founder of Female Disruptors and mental health in the digital world, promoting balance and well-being amidst the demands of digital connectivity.
Connect with Lisa on LinkedIn
Lisa Buyer's notable books and podcasts include "Social PR Secrets" and "Digital Detox Secrets," offering insights into effective digital marketing strategies and wellness in the digital age.
Additionally, she is a vocal advocate for women as the founder of Female Disruptors and mental health in the digital world, promoting balance and well-being amidst the demands of digital connectivity.
Connect with Lisa on LinkedIn
ABOUT BOOT CAMP DIGITAL
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