INFLUENCER MARKETING: IDENTIFYING, RECRUITING, AND VALIDATING INFLUENCERS

Write your awesome label here.
  • Level: Intermediate
  • Length: 1 hr 20 min
  • Completion Certificate
  • 12 Interactive Lessons
  • Downloadable Resources
  • Live Demonstrations
  • Activities to Implement
  • Real-World Examples
  • Instructor: Krista Neher

WHY YOU'LL LOVE INFLUENCER MARKETING: IDENTIFYING, RECRUITING, AND VALIDATING INFLUENCERS

This is the ultimate course for identifying, recruiting, and validating influencers. 

Influencer Marketing: Identifying, Recruiting, and Validating Influencers will teach you how to find and recruit influencers who are the right fit for your brand and objectives.

Trustpilot

COMPLETION CERTIFICATE INCLUDED

COURSE DETAILS

Course Outline

Lesson 1: Identifying Influencers
  • How to identify influencers for your program
  • Factors to use in evaluating influencers
Lesson 2: Influencer Size and Following
  • How to gauge the influencer's ability to drive action
  • How the size, reach, and following of an influencer's audience will impact your plan
Lesson 3: Finding Influencers
  • Different ways to find influencers for your program
  • How to search social media for relevant influencers
  • How to identify current supporters
  • How to use software and agencies to find influencers
Lesson 4: Validating Influencers Overview
  • An overview of the four criteria used to validate influencers
  • Why influencer validation is vital
  • How reach, relevance, resonance, and the right fit are important when choosing influencers
Lesson 5: Factoring Reach
  • How to use reach as a key evaluating metric
  • Going beyond simple reach to look at relevant reach
  • The watch-outs when using reach as a metric
Lesson 6: Determining Relevance
  • How to use relevance as a key evaluating metric
  • Ways to evaluate relevance of potential influencers
Lesson 7: Examining Resonance
  • How to use resonance as a key evaluating metric
  • How to evaluate the resonance of an influencer
Lesson 8: Determining the Right Influencer
  • How to determine if the influencer is right for your brand
  • Evaluating brand and influencer alignment
  • The risks of choosing the wrong influencers
Lesson 9: Score Influencers to Determine Fit
  • How scoring influencers allows you to compare influencers
  • How to score influencers to determine fit using a specific formula
  • The key elements to score in an influencer formula
  • How to interpret the results of influencer scoring
Lesson 10: Influencer Pricing and Value
  • How to determine what you pay influencers
  • How ot calculate the value of an influencer
Lesson 11: Recruiting Influencers
  • The challenges of recruiting influencers
  • The difference between two recruitment models
  • Best practices for reaching out to influencers
Lesson 12: Elements of Contracts
  • The four elements to include in a contract
  • Why elements should be in the contract
  • How to protect your organization in working with influencers

What You'll Learn

  • Identify influencers for your program.
  • Recruit influencers using a variety of methods.
  • Apply the 4Rs of validating influencers.
  • Determine influencer fit for your campaign.
  • Calculate the value and price of an influencer.
  • Define the four elements of an influencer contract.
Risk-free money-back guarantee.

100% Guaranteed

100% money-back guarantee within 7 days of purchase
The #1 digital marketing  training company for over 20 years
Consistently top-rated by participants
Write your awesome label here.

OUR HAPPY CLIENTS

MEET YOUR INSTRUCTOR
KRISTA NEHER

Krista Neher is a six-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and an expert in social media, digital marketing, and personal branding, with over 20 years of experience.

She is the CEO of Boot Camp Digital and a contributor on Forbes and Newsweek. She wrote the first textbook on social media and created the first accredited digital marketing certification in the world.

Connect with Krista on LinkedIn 

ABOUT BOOT CAMP DIGITAL

Boot Camp Digital is the global leader in digital marketing training and education, with over 20 years experience. We've worked with the biggest companies like GE, P&G, Meta, Google, T-Mobile, NASA, The United Statess Senate, Medtronic, Johnson & Johnson, General Mills, Boeing, Cisco, and countless small and medium businesses.
Empty space, drag to resize
WHAT MAKES OUR TRAINING DIFFERENT?
  • Customized for industries and organizations
  • Hands-on with demonstrations
  • Practical with real examples
  • Interactive and immersize (not just videos)
  • Expert instructors with practical experience

Get the Latest Digital Updates

Stay Updated | Stay Current | Stay Connected

Thank you!

Connect 

About

Global Leader

Boot Camp Digital, LLC BBB Business Review
Trustpilot

Get Tips & Tricks

Copyright © Boot Camp Digital